aquaplanetsports.it website review

About 945 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.6 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and Shopify and others), adding 2.5 MB and 1.4 s of main-thread time.

Google Tag Manager costs a phone 583 ms of main-thread work and 834 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Hotjar costs a phone 277 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 142 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 129 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

tidio.co costs a phone 99 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 images could be 88 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (77 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LA VITA È SEMPLICE BASTA AGGIUNGERE ACQUA”.

The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 807 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.7 MB in 325 requests on a phone: scripts 2.5 MB (100), images 1.7 MB (93) and other files 804 KiB (98). Under 2 MB keeps phones on slow connections fast.

5 images (282 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 4 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 3 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

Your title is only 17 characters: “Aquaplanet Europe”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 14 characters: “Negozio online”. 70 to 160 characters is enough to sell the click.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 99 pages on aquaplanetsports.it and 1 external page.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://aquaplanetsports.it/pages/refund-and-returns and https://aquaplanetsports.it/pages/shipping-information, which answer with an error. Visitors hit a dead end and search engines drop them.

/ and https://aquaplanetsports.it/a/wishlist all use the title “Aquaplanet Europe”. Search engines can't tell which page to show for a search, so each competes with the others.

https://aquaplanetsports.it/a/wishlist, https://aquaplanetsports.it/collections/inflatable-paddle-boards, https://aquaplanetsports.it/collections/beginner-paddle-boards, https://aquaplanetsports.it/collections/yoga-paddle-boards, https://aquaplanetsports.it/pages/paddle-board-calculator and https://aquaplanetsports.it/pages/paddle-board-quiz use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://aquaplanetsports.it/collections/accessories/paddle+pump+roof-rack, whose canonical is https://aquaplanetsports.it/collections/accessories. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://aquaplanetsports.it/collections/allround-ten-series and https://aquaplanetsports.it/pages/paddle-board-calculator have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://aquaplanetsports.it/1x.

26 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Looks like your website URL has changed. To ensure the proper functioning of your banner, update the re…”.

6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 736 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 17 cookies (measured from a US location before any click).

Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.