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aquatell.com website review

Visit site (opens in a new tab)Reviewed 9 November 202623 issues · 81 checks

This review found 23 issues worth fixing on aquatell.com, 2 of them high impact, across 81 checks. The most urgent: 3 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
88 ms77 msMay 23Nov 778 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202680 ms
Jun 6, 202680 ms
Jun 13, 202680 ms
Jun 20, 202684 ms
Jun 27, 202684 ms
Jul 4, 202683 ms
Jul 11, 202683 ms
Jul 18, 202683 ms
Jul 25, 202680 ms
Aug 1, 202681 ms
Aug 8, 202681 ms
Aug 15, 202680 ms
Aug 22, 202684 ms
Aug 29, 202686 ms
Sep 5, 202686 ms
Sep 12, 202687 ms
Sep 19, 202687 ms
Sep 26, 202685 ms
Oct 3, 202683 ms
Oct 10, 202683 ms
Oct 17, 202679 ms
Oct 24, 202679 ms
Oct 31, 202678 ms
Nov 7, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aquatell.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aquatell.com at 0.4 s0.4 s
  2. aquatell.com at 0.8 s0.8 s
  3. aquatell.com at 1.1 s1.1 s
  4. aquatell.com at 1.5 s1.5 s
  5. aquatell.com at 1.9 s1.9 s
  6. aquatell.com at 2.3 s2.3 s
  7. aquatell.com at 2.6 s2.6 s
  8. aquatell.com at 3.0 s3.0 s

Speed

2 to fix72
  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    400 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Improve image delivery

    250 ms · 55 KiB

    3 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 56 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

  • Reduce unused CSS

    150 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, shop.app and Klaviyo and others), adding 222 KiB and 38 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 253 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Aquatell USA Mobile Homepage Image”.

  • Time to Interactive: 6.6 s

    6.6 s

    The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 463 ms

    463 ms

    Real visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 39 ms

    39 ms

    Scripts block the page for only 39 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 2 images in older formats

    2 images (76 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 163 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 163 requests on a phone: other files 737 KiB (84), scripts 536 KiB (45) and images 340 KiB (24). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9291
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 51 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Meta description is long (234 characters)

    Your meta description is 234 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, OnlineStore, Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.

  • 143 internal links, 34 external

    The homepage links to 143 pages on aquatell.com and 34 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “BE A WATER HERO”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Buy Water Treatment Online - Aquatell USA”.

  • Canonical URL set

    The canonical URL is https://www.aquatell.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aquatell.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,193 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 2 pages share a title

    /pages/reverse-osmosis-water-treatment and /collections/reverse-osmosis-faucets all use the title “Reverse Osmosis Water Treatment Products | Aquatell US.”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /pages/reverse-osmosis-water-treatment and /collections/reverse-osmosis-faucets use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /collections/water-softener-maintenance, whose canonical is /collections/water-softener-resin-cleaner. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    27 of 27 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 978 words of copy

    The homepage carries about 978 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WATER SOFTENERS” and “SHOP EVERYTHING ELSE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “Start Here” and “Shop Water Softeners”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 173 testimonial or review blocks and 2 trust badges.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aquatell.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Hulk Discounts · Klaviyo Email Marketing Sms · Trymry · Volume Discount By Hulkapps · Hulk Product Options

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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