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aramya.in website review
Visit site (opens in a new tab)Reviewed 27 October 202649 issues · 108 checks
This review found 49 issues worth fixing on aramya.in, 15 of them high impact, across 108 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #52,024 of 80,572 reviewed websitesbeats 31%
- #29,062 of 39,629 online storesbeats 22%
- #26,914 of 35,028 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 212 ms |
| May 16, 2026 | 211 ms |
| May 23, 2026 | 210 ms |
| May 30, 2026 | 217 ms |
| Jun 6, 2026 | 225 ms |
| Jun 13, 2026 | 226 ms |
| Jun 20, 2026 | 226 ms |
| Jun 27, 2026 | 226 ms |
| Jul 4, 2026 | 228 ms |
| Jul 11, 2026 | 229 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 234 ms |
| Aug 1, 2026 | 238 ms |
| Aug 8, 2026 | 242 ms |
| Aug 15, 2026 | 244 ms |
| Aug 22, 2026 | 244 ms |
| Aug 29, 2026 | 248 ms |
| Sep 5, 2026 | 249 ms |
| Sep 12, 2026 | 251 ms |
| Sep 19, 2026 | 252 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 253 ms |
| Oct 10, 2026 | 255 ms |
| Oct 17, 2026 | 257 ms |
| Oct 24, 2026 | 257 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.3 s
5.4 s
6.5 s
7.6 s
8.7 s
aramya.in does not allow embedding, so this is Google's rendering of the page.
Speed
Document request latency
800 ms · 406 KiBThe HTML itself could arrive about 800 ms sooner: redirects, a slow server response or missing compression delay everything after it.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.5 MB and 886 ms of main-thread time.
Improve image delivery
1.0 MB33 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 69). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 653 KiBAbout 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce initial server response time
776 msReduce initial server response time. Google estimates savings of 776 ms on a phone.
Use efficient cache lifetimes
647 KiB18 files are served with short cache lifetimes, so returning visitors download them again (647 KiB).
Render-blocking requests
500 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 371 ms
371 msGoogle Tag Manager costs a phone 371 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,767 HTML elements
The page has 1,767 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
gokwik.co adds 76 ms
76 msgokwik.co costs a phone 76 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Server response: 876 ms
876 msYour server takes 876 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Legacy JavaScript
57 KiBPolyfills for old browsers add 57 KiB JavaScript that modern phones do not need.
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 24.5 s
24.5 sThe page becomes fully interactive after 24.5 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bestsellers”.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Real-user INP: 289 ms
289 msReal visitors wait 289 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 212 ms to 257 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 314 ms
314 msScripts block taps and scrolling for 314 ms in total while the page loads. Good is under 200 ms.
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 191 requests
4.7 MBYour homepage downloads 4.7 MB in 191 requests on a phone: images 2.0 MB (53), scripts 1.9 MB (55) and HTML 609 KiB (4). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
New_Arrivals_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (674 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
393 KiB4 images are downloaded at several times the size a phone draws them, for example Kurta-Icon-TLN-1OCT-part-2.gif at 210 px wide, shown at 56 px. Resized copies would save about 393 KiB.
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
[role="img"] and [role="image"] elements must have alternative text (56 elements)
[role="img"] and [role="image"] elements must have alternative text: 56 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (5 elements)
Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (8 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 8 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 138 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
144 internal links, 10 external
The homepage links to 144 pages on aramya.in and 10 external pages.
8 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Shop ethnic wear for women online at Aramya. Discover the latest collection of women's ethnic wear, inclusive of sizes …”.
One H1 headline
Your main headline reads: “10 Lakh+Women Love Aramya”.
Title: 63 characters
Your title is a healthy 63 characters: “Buy Ethnic Wear for Women Online | Indian Ethnic Wear at Aramya”.
Canonical URL set
The canonical URL is https://aramya.in/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aramya.in/sitemap.xml.
AI search readiness
Parts of the site are closed to 4 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,588 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (12 KiB, 91 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/wishlist declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
4 pages share a title
/wishlist, /pages/sitemap, /pages/products-sitemap and /categories all use the title “Aramya | Premium Cotton Kurtas & Ethnic Wear for Women”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
/wishlist, /pages/sitemap and /pages/products-sitemap have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/wishlist, /stores, /pages/sitemap and /categories have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/wishlist has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aramya.in).
Valid certificate (85 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for aramya.in and is valid for another 85 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aramya.in redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
aramya.in has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aramya.in's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 2 years old
2 yearsaramya.in was registered in Feb 2024 through GoDaddy. An established domain carries more trust with email providers and search engines.
Registered until Feb 2029
aramya.in is registered until Feb 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 1,104 words of copy
The homepage carries about 1,104 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Contact Us”, “Can I cancel my order?” and “How to track my order?”.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No SPF record
aramya.in has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aramya.in is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on aramya.in, including 22 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.