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arcaea.com website review
Visit site (opens in a new tab)Reviewed 19 October 202639 issues · 104 checks
This review found 39 issues worth fixing on arcaea.com, 19 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
13.1 s · 3.8 MBAbout 3.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.1 s faster on a phone.
Use efficient cache lifetimes
3.6 s · 1.6 MB87 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
wywrd.com adds 3.4 s
3.4 swywrd.com costs a phone 3.4 s of main-thread work and 24 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 1.4 s
1.4 sYouTube costs a phone 1.4 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.5 s · 233 KiBAbout 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 13.2 s
A phone's processor spends 13.2 s on main-thread work while loading, 9.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.0 s25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 25
25/100Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (wywrd.com, YouTube and nbcnews.com and others), adding 6.6 MB and 6.0 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 4.8 s. During a long task the page ignores taps.
nbcnews.com adds 250 ms
250 msnbcnews.com costs a phone 250 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 176 ms
176 mshsappstatic.net costs a phone 176 ms of main-thread work and 783 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 212 ms
212 msHubspot costs a phone 212 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 143 KiB2 images could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
43 KiB43 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 18.3 s
18.3 sThe first text or image appears after 18.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 31.1 s
31.1 sYour largest element takes 31.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Biotech Beauty Company Crafting Category-Defining Brands Ar…”.
Speed Index: 20.1 s
20.1 sVisually, the page fills in at 20.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 5.8 s
5.8 sScripts block taps and scrolling for 5.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 63.8 s
63.8 sThe page becomes fully interactive after 63.8 s. Good is under 3.8 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 791 ms
791 msReal visitors wait 791 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.9 MB in 341 requests
16.9 MBYour homepage downloads 16.9 MB in 341 requests on a phone: scripts 7.8 MB (175), media 7.0 MB (3) and images 697 KiB (36). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (145 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.8 g of CO₂ per visit
4.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.80 g of CO₂e: 575.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
14 internal links, 4 external
The homepage links to 14 pages on arcaea.com and 4 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “We combine biology, chemistry, and engineering to invent beauty products that couldn't exist before. Meet the scientist…”.
Title: 38 characters
Your title is a healthy 38 characters: “Biotech beauty company | Arcaea beauty”.
Canonical URL set
The canonical URL is https://arcaea.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://arcaea.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (280 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
/about, /media, /contact, /blog, /legal and /faq have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
/about, /media, /contact, /blog, /legal and /faq have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/media and /contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
10 third-party cookies
10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (arcaea.com).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YE1 verifies for arcaea.com and is valid for another 65 days.
http:// redirects to https
http://arcaea.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 11 links work
All 11 links checked from your homepage (7 internal, 4 external) answered without errors.
Domain and trust
No CAA record
arcaea.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
arcaea.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsarcaea.com was registered in Apr 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
arcaea.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 161 words
The homepage has only about 161 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
Analytics in place
Analytics detected: HubSpot.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Comscore, Google Ads and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).
67 other companies contacted
Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
Hiring
- Hiring
- 1 open role
- Teams
- G&A (1)
- Job board
- greenhouse
- Careers page
- arcaea.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 39 issues on arcaea.com, including 19 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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- Refresh the playbook later to see what changed
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