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arcaea.com website review

Visit site (opens in a new tab)Reviewed 19 October 202639 issues · 104 checks

This review found 39 issues worth fixing on arcaea.com, 19 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

13 to fix25
  • Reduce unused JavaScript

    13.1 s · 3.8 MB

    About 3.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.1 s faster on a phone.

  • Use efficient cache lifetimes

    3.6 s · 1.6 MB

    87 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • wywrd.com adds 3.4 s

    3.4 s

    wywrd.com costs a phone 3.4 s of main-thread work and 24 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 1.4 s

    1.4 s

    YouTube costs a phone 1.4 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.5 s · 233 KiB

    About 233 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 13.2 s

    A phone's processor spends 13.2 s on main-thread work while loading, 9.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.0 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (wywrd.com, YouTube and nbcnews.com and others), adding 6.6 MB and 6.0 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 4.8 s. During a long task the page ignores taps.

  • nbcnews.com adds 250 ms

    250 ms

    nbcnews.com costs a phone 250 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 176 ms

    176 ms

    hsappstatic.net costs a phone 176 ms of main-thread work and 783 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 212 ms

    212 ms

    Hubspot costs a phone 212 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 143 KiB

    2 images could be 143 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    43 KiB

    43 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 18.3 s

    18.3 s

    The first text or image appears after 18.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 31.1 s

    31.1 s

    Your largest element takes 31.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Biotech Beauty Company Crafting Category-Defining Brands Ar…”.

  • Speed Index: 20.1 s

    20.1 s

    Visually, the page fills in at 20.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 5.8 s

    5.8 s

    Scripts block taps and scrolling for 5.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 63.8 s

    63.8 s

    The page becomes fully interactive after 63.8 s. Good is under 3.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 791 ms

    791 ms

    Real visitors wait 791 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 16.9 MB in 341 requests

    16.9 MB

    Your homepage downloads 16.9 MB in 341 requests on a phone: scripts 7.8 MB (175), media 7.0 MB (3) and images 697 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (145 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.8 g of CO₂ per visit

    4.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.80 g of CO₂e: 575.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9990
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 14 internal links, 4 external

    The homepage links to 14 pages on arcaea.com and 4 external pages.

7 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “We combine biology, chemistry, and engineering to invent beauty products that couldn't exist before. Meet the scientist…”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Biotech beauty company | Arcaea beauty”.

  • Canonical URL set

    The canonical URL is https://arcaea.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://arcaea.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (280 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 6 pages without a meta description

    /about, /media, /contact, /blog, /legal and /faq have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    /about, /media, /contact, /blog, /legal and /faq have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /media and /contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 internal pages checked

    We fetched 6 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 6 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6985
  • 10 third-party cookies

    10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 small tap targets

    4 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arcaea.com).

  • Valid certificate (65 days left)

    The certificate from Let's Encrypt · YE1 verifies for arcaea.com and is valid for another 65 days.

  • http:// redirects to https

    http://arcaea.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 11 links work

    All 11 links checked from your homepage (7 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    arcaea.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arcaea.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    arcaea.com was registered in Apr 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    arcaea.com is registered until Apr 2027.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 161 words

    The homepage has only about 161 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • Analytics in place

    Analytics detected: HubSpot.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Comscore, Google Ads and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • 67 other companies contacted

    Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery

Hiring

Hiring
1 open role
Teams
G&A (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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