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archinc.com website review

Visit site (opens in a new tab)Reviewed 22 October 202629 issues · 86 checks

This review found 29 issues worth fixing on archinc.com, 9 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of archinc.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. archinc.com at 0.5 s0.5 s
  2. archinc.com at 0.9 s0.9 s
  3. archinc.com at 1.4 s1.4 s
  4. archinc.com at 1.8 s1.8 s
  5. archinc.com at 2.3 s2.3 s
  6. archinc.com at 2.7 s2.7 s
  7. archinc.com at 3.2 s3.2 s
  8. archinc.com at 3.6 s3.6 s

archinc.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix66
  • Render-blocking requests

    2.9 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused JavaScript

    1.4 s · 242 KiB

    About 242 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66 (desktop: 78). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 48 KiB

    1 image could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, website-files.com and cloudfront.net and others), adding 1.0 MB and 305 ms of main-thread time.

  • website-files.com adds 89 ms

    89 ms

    website-files.com costs a phone 89 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 325 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ellen M. Bozman Government Center”.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 7.6 s

    7.6 s

    The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.068

    0.068

    The layout barely moves while loading (CLS 0.068, good is under 0.1).

  • Total Blocking Time: 51 ms

    51 ms

    Scripts block the page for only 51 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    5c928d680c83e4193d7847f6_01_FCPS_Terraset-Elementary-School_ is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (246 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 39.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.1 MB in 40 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 40 requests on a phone: scripts 540 KiB (11), images 492 KiB (19) and fonts 114 KiB (3). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9394
  • Input buttons must have discernible text (1 element)

    Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 10076
  • Title is short (25 characters)

    Your title is only 25 characters: “Architecture Incorporated”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“Ellen M. Bozman Government Center”, “Arlo Washington DC” and “Monumental Sports & Entertainment - The Loft”). One clear main headline is easier for people and search engines.

  • Meta description is long (298 characters)

    Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 14 internal links, 7 external

    The homepage links to 14 pages on archinc.com and 7 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.archinc.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.archinc.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 5 pages with very little text

    /about, /markets/menu, /brochures, /on-the-boards and /contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    16 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (archinc.com).

  • Valid certificate (75 days left)

    The certificate from Google Trust Services · WE1 verifies for archinc.com and is valid for another 75 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://archinc.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 21 links work

    All 21 links checked from your homepage (14 internal, 7 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    archinc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    archinc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    archinc.com was registered in May 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2030

    archinc.com is registered until May 2030.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 35 words

    The homepage has only about 35 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Fathom.

Email authentication

2 to fix35
  • No DMARC policy

    archinc.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ptr ~all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics | Fathom

Upkeep, stack, hiring and company data from programmable.info

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