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architessa.com website review

Visit site (opens in a new tab)Reviewed 12 November 202657 issues · 103 checks

This review found 57 issues worth fixing on architessa.com, 23 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s3.2 sMay 23Nov 74.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.5 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.5 s
Jun 27, 20263.6 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.4 s
Jul 25, 20263.7 s
Aug 1, 20263.9 s
Aug 8, 20263.9 s
Aug 15, 20263.9 s
Aug 22, 20263.9 s
Aug 29, 20264.0 s
Sep 5, 20264.3 s
Sep 12, 20264.5 s
Sep 19, 20264.4 s
Sep 26, 20264.3 s
Oct 3, 20264.2 s
Oct 10, 20264.2 s
Oct 17, 20264.4 s
Oct 24, 20264.4 s
Oct 31, 20264.4 s
Nov 7, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
474 ms264 msMay 23Nov 7288 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026304 ms
May 30, 2026302 ms
Jun 6, 2026316 ms
Jun 13, 2026320 ms
Jun 20, 2026365 ms
Jun 27, 2026380 ms
Jul 4, 2026413 ms
Jul 11, 2026450 ms
Jul 18, 2026381 ms
Jul 25, 2026383 ms
Aug 1, 2026381 ms
Aug 8, 2026388 ms
Aug 15, 2026388 ms
Aug 22, 2026389 ms
Aug 29, 2026348 ms
Sep 5, 2026303 ms
Sep 12, 2026322 ms
Sep 19, 2026314 ms
Sep 26, 2026320 ms
Oct 3, 2026335 ms
Oct 10, 2026328 ms
Oct 17, 2026325 ms
Oct 24, 2026308 ms
Oct 31, 2026295 ms
Nov 7, 2026288 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of architessa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. architessa.com at 0.5 s0.5 s
  2. architessa.com at 0.9 s0.9 s
  3. architessa.com at 1.4 s1.4 s
  4. architessa.com at 1.8 s1.8 s
  5. architessa.com at 2.3 s2.3 s
  6. architessa.com at 2.7 s2.7 s
  7. architessa.com at 3.2 s3.2 s
  8. architessa.com at 3.6 s3.6 s

Speed

13 to fix46
  • Reduce unused JavaScript

    5.4 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 1.1 MB

    53 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Render-blocking requests

    2.5 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Reduce unused CSS

    1.1 s · 251 KiB

    About 251 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Shopify and others), adding 3.5 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 595 ms

    595 ms

    Google Tag Manager costs a phone 595 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 461 KiB

    7 images could be 461 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Shopify adds 232 ms

    232 ms

    Shopify costs a phone 232 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 234 ms

    234 ms

    Hubspot costs a phone 234 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,560 HTML elements

    The page has 2,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • emotivecdn.io adds 93 ms

    93 ms

    emotivecdn.io costs a phone 93 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 30.2 s

    30.2 s

    Your largest element takes 30.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.6 s

    39.6 s

    The page becomes fully interactive after 39.6 s. Good is under 3.8 s.

  • Speed Index: 12.9 s

    12.9 s

    Visually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 288 ms

    288 ms

    Real visitors wait 288 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.5 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 426 ms

    426 ms

    Scripts block taps and scrolling for 426 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 304 ms to 288 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 6.9 MB in 433 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 433 requests on a phone: scripts 3.7 MB (126), images 1.7 MB (39) and other files 1.0 MB (228). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    architessa_storefront_dc.jpg weighs 703 KiB. On a phone connection a single image that size takes seconds.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 7282
  • Invalid ARIA attributes

    5 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Required ARIA attributes must be provided (5 elements)

    Required ARIA attributes must be provided: 5 elements on the page fail this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (49 elements)

    All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 14 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8577
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Architessa | Premium Tile & Stone Designs for Home & Commercial Projec”.

  • 13 H1 headlines

    There are 13 <h1> headlines (“TOUCHABLE TEXTURES”, “TOUCHABLE TEXTURES” and “COLOR OUTSIDE THE LINES”). One clear main headline is easier for people and search engines.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://architessa.com/search?q={search_term_string}")”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 456 internal links, 14 external

    The homepage links to 456 pages on architessa.com and 14 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://architessa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://architessa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,067 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://architessa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://architessa.com/pages/contractor-concierge, https://architessa.com/pages/capsule-edits, https://architessa.com/pages/trending-tile, https://architessa.com/blogs/style-guides and https://architessa.com/pages/hospitality have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://architessa.com/collections/all, https://architessa.com/pages/concierge-service, https://architessa.com/pages/capsule-edits and https://architessa.com/pages/locations have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 3569
  • 2 broken images

    2 images failed to load on a phone, for example https://architessa.com/.

  • 7 small tap targets

    7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'options')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 175 words

    The homepage has only about 175 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Request a Sample”, “USA Made Contract Pricing” and “Shop By Material”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies, 6 of them by other companies (measured from a US location before any click).

  • 75 other companies contacted

    Loading the homepage contacts 75 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at architessa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 23 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Ot Theme Sections · Consentmo Gdpr · Bm Country Blocker Ip Blocker · Instafeed · Transtore Translate Language · Variant Image Wizard Swatch · Avada Seo Suite · Boost Ai Search Filter · Ot Section Builder · Boostymark Regionblock · Gdpr Backpack · Quick Announcement Bar Prod · Ecomsend · sharethis.com · emotivecdn.io · wisepops.com · hukcommerce.com · pwztag.com · herokuapp.com · dualsidedapp.com · luckyorange.com · hextom.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
5 open roles
Teams
Sales Department (2)
Job board
paylocity

Company

Employees
66
Headquarters
Rockville

Upkeep, stack, hiring and company data from programmable.info

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This review found 57 issues on architessa.com, including 25 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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