arcticcold.com website review

About 737 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

31 files are served with short cache lifetimes, so returning visitors download them again (694 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

8 third-party services load with your homepage (Google Maps, Google Tag Manager and Facebook and others), adding 1.4 MB and 1.0 s of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

Google Maps costs a phone 508 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 404 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 937 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

14 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 15.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Join Our Team CHECK OUT CAREERS AT ARTIC COLD STORAGE Caree…”.

The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 368 ms in total while the page loads. Good is under 200 ms.

12 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 120 requests on a phone: scripts 2.1 MB (59), images 704 KiB (17) and other files 208 KiB (13). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 112.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

4 elements hidden from screen readers can still receive keyboard focus.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

2 tap targets are too small or too close together to hit reliably with a finger.

1 frame has no title, so screen-reader users cannot tell what it contains.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://arcticcold.com/sitemap.xml, so Google discovers your pages only by following links.

6 links have no real href, so search engines can't follow them.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 33 pages on arcticcold.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/services, /careers, /about, /location, /employee-links and /contact and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

/location and /contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://cm.g.doubleclick.net/pixel?google_nid=adventure_media_sarl&ad360uuid=9001f480-a217-41f4-b237-5c9e8e00b4e5&google_cm&google_hm=OTAwMWY0ODAtYTIxNy00MWY0LWIyMzctNWM5ZThlMDBiNGU1.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

Your certificate from Let's Encrypt · YR2 expires in 6 days. If it doesn't renew automatically, visitors get a security warning.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

2 links go through two or more redirects, for example http://www.facebook.com/ArcticColdStorage/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

arcticcold.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

arcticcold.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 549 words of visible text.

arcticcold.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.