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argo.dk website review

Visit site (opens in a new tab)Reviewed 23 October 202635 issues · 96 checks

This review found 35 issues worth fixing on argo.dk, 12 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s917 msMay 2Oct 171.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.0 s
May 9, 2026984 ms
May 16, 2026962 ms
May 23, 2026959 ms
May 30, 2026942 ms
Jun 6, 2026993 ms
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
117 ms90 msMay 2Oct 17114 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202693 ms
May 9, 202693 ms
May 16, 202693 ms
May 23, 202696 ms
May 30, 202697 ms
Jun 6, 202699 ms
Jun 13, 2026100 ms
Jun 20, 2026101 ms
Jun 27, 2026103 ms
Jul 4, 2026107 ms
Jul 11, 2026110 ms
Jul 18, 2026109 ms
Jul 25, 2026110 ms
Aug 1, 2026108 ms
Aug 8, 2026110 ms
Aug 15, 2026109 ms
Aug 22, 2026108 ms
Aug 29, 2026108 ms
Sep 5, 2026108 ms
Sep 12, 2026108 ms
Sep 19, 2026110 ms
Sep 26, 2026112 ms
Oct 3, 2026111 ms
Oct 10, 2026113 ms
Oct 17, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix50
  • Render-blocking requests

    1.4 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Use efficient cache lifetimes

    400 ms · 2.5 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

  • Improve image delivery

    150 ms · 1.3 MB

    8 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 59). Pages that score under 90 lose visitors before the first paint.

  • Font display

    800 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).

  • Reduce unused JavaScript

    450 ms · 94 KiB

    About 94 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, JSDelivr CDN and jQuery CDN and others), adding 608 KiB and 287 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 171 KiB

    About 171 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 332 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 0.481

    0.481

    The layout shifts by 0.481 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 93 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.8 s

    5.8 s

    The page becomes fully interactive after 5.8 s. Good is under 3.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 644 ms

    644 ms

    Real visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 49 ms

    49 ms

    Scripts block the page for only 49 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 57 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 57 requests on a phone: images 2.3 MB (17), scripts 321 KiB (10) and fonts 277 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (295 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8791
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8570
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (18 characters)

    Your title is only 18 characters: “Velkommen til ARGO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 82 internal links, 5 external

    The homepage links to 82 pages on argo.dk and 5 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://argo.dk/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://argo.dk/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (284 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 6 pages share 3 titles

    /genbrugspladser and /genbrugspladser/aabningstider all use the title “Adresser og åbningstider - ARGO”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    /genbrugspladser, /genbrugspladser/aabningstider, /genbrugspladser/retningslinjer, /doegnaaben, /doegnaaben/hvad-er-doegnaaben and /doegnaaben/tilmeld-dig and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /genbrugspladser, whose canonical is /genbrugspladser/aabningstider. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages slow to respond

    /doegnaaben/hvad-er-doegnaaben and /doegnaaben/tilmeld-dig took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 16 small tap targets

    16 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (argo.dk).

  • Valid certificate (144 days left)

    The certificate from DigiCert Inc · Encryption Everywhere DV TLS CA - G2 verifies for argo.dk and is valid for another 144 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://argo.dk redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    argo.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 350 words of copy

    The homepage carries about 350 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Book besøg”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:176.62.206.7 ip4:176.62.206.15 ip4:176.62.206.19 ip4:185.55.196.36 ip4:185.55.196.100 include:spfinclude.sig…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Company

Founded
2014

Upkeep, stack, hiring and company data from programmable.info

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