ariat.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 254 ms

  254 ms

  Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Real-user CLS: 0.13

  0.13

  For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

• Real-user TTFB: 831 ms

  831 ms

  Real visitors wait 831 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  +4%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 246 ms to 255 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.6 MB

  2.6 MB

  Your homepage downloads 2.6 MB on a phone, 366 KiB of it images (14%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Hero_newarrivals_1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• About 0.7 g of CO₂ per visit

  0.73 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Invalid ARIA attributes

  6 elements use ARIA attributes their role does not allow, which confuses screen readers.

  Elements (3)

• Required ARIA attributes must be provided (1 element)

  Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• Certain ARIA roles must be contained by particular parents (1 element)

  Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• ARIA attributes must conform to valid values (1 element)

  ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 1 button without a name

  1 button has no accessible name, so screen readers announce just “button”.

  Elements (1)

• Orphan list items

  Some list items are not inside a list.

  Elements (3)

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 4 tap targets too small

  4 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (2 elements)

  <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (2)

• Positive tabindex

  1 element has a tabindex above 0, which scrambles the keyboard order.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Banner landmark should not be contained in another landmark (1 element)

  Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View sourceElements (1)

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• 2 H1 headlines

  There are 2 <h1> headlines (“New Arrivals” and “New Arrivals New Arrivals”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (161 characters)

  Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 426 internal links, 9 external

  The homepage links to 426 pages on ariat.com and 9 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• 6 pages share a meta description

  /insider-sweepstakes, /help-center, /mens-clothing-new-arrivals-r, /mens-footwear-new-arrivals-r, /womens-clothing-new-arrivals-r and /womens-footwear-new-arrivals-r use the same meta description. A description written for each page earns more clicks.

• 10 links to non-canonical URLs

  Your homepage links to 10 pages by a URL that isn't their canonical one, for example /mens-clothing-new-arrivals-r, whose canonical is /mens-clothing-new-arrivals. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (8)

• 3 pages without an H1

  /insider, /insider-sweepstakes and /retailers have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://www.ariat.com/.

• 20 small tap targets

  20 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

• Short HSTS lifetime

  HSTS is set, but max-age is 0 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://www.ariat.com/fall-clothing-footwear-r.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  ariat.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  ariat.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 1,127 words of copy

  The homepage carries about 1,127 words of visible text.

• Email authentication score: 85/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 1 tracker load before any consent

  1

  Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 26 cookies set on arrival

  26

  Opening the homepage sets 26 cookies (measured from a US location before any click).

• 35 other companies contacted

  Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.