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aribikes.com website review

Visit site (opens in a new tab)Reviewed 10 November 202624 issues · 82 checks

This review found 24 issues worth fixing on aribikes.com, 5 of them high impact, across 82 checks. The most urgent: page weight: 7.3 MB in 367 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
999 ms870 msMay 23Nov 7984 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026967 ms
May 30, 2026954 ms
Jun 6, 2026951 ms
Jun 13, 2026944 ms
Jun 20, 2026949 ms
Jun 27, 2026948 ms
Jul 4, 2026948 ms
Jul 11, 2026956 ms
Jul 18, 2026959 ms
Jul 25, 2026957 ms
Aug 1, 2026926 ms
Aug 8, 2026910 ms
Aug 15, 2026885 ms
Aug 22, 2026889 ms
Aug 29, 2026907 ms
Sep 5, 2026914 ms
Sep 12, 2026931 ms
Sep 19, 2026941 ms
Sep 26, 2026943 ms
Oct 3, 2026932 ms
Oct 10, 2026917 ms
Oct 17, 2026892 ms
Oct 24, 2026891 ms
Oct 31, 2026912 ms
Nov 7, 2026984 ms
Real-visitor tap response (INP)75th percentile, phones
134 ms95 msMay 23Nov 7129 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202699 ms
May 30, 2026100 ms
Jun 6, 2026104 ms
Jun 13, 2026106 ms
Jun 20, 2026108 ms
Jun 27, 2026108 ms
Jul 4, 2026105 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026106 ms
Aug 1, 2026106 ms
Aug 8, 2026108 ms
Aug 15, 2026110 ms
Aug 22, 2026112 ms
Aug 29, 2026116 ms
Sep 5, 2026120 ms
Sep 12, 2026121 ms
Sep 19, 2026121 ms
Sep 26, 2026122 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026120 ms
Oct 31, 2026121 ms
Nov 7, 2026129 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aribikes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aribikes.com at 1.0 s1.0 s
  2. aribikes.com at 2.1 s2.1 s
  3. aribikes.com at 3.1 s3.1 s
  4. aribikes.com at 4.1 s4.1 s
  5. aribikes.com at 5.1 s5.1 s
  6. aribikes.com at 6.2 s6.2 s
  7. aribikes.com at 7.2 s7.2 s
  8. aribikes.com at 8.2 s8.2 s

Speed

10 to fix64
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, podium.com and Shopify and others), adding 5.0 MB and 630 ms of main-thread time.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    200 ms · 349 KiB

    5 images could be 349 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused JavaScript

    520 KiB

    About 520 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 92 ms

    92 ms

    Shopify costs a phone 92 ms of main-thread work and 3.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 278 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 296 ms

    296 ms

    Google CDN costs a phone 296 ms of main-thread work and 740 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,972 HTML elements

    The page has 1,972 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • podium.com adds 127 ms

    127 ms

    podium.com costs a phone 127 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    290 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Render-blocking requests

    50 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 707 ms

    707 ms

    Real visitors wait 707 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 91 ms

    91 ms

    Scripts block the page for only 91 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.3 MB in 367 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 367 requests on a phone: media 3.3 MB (3), scripts 1.6 MB (161) and other files 1.4 MB (163). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.06 g of CO₂e: 246.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 45 links without text

    45 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Ari Bikes | Mountain, Road, Gravel & Electric Bikes, Direct Pricing”.

  • 229 internal links, 14 external

    The homepage links to 229 pages on aribikes.com and 14 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Award-winning mountain, road, gravel and e-bikes sold direct. Save up to 40%, get a custom setup for your body, and tak…”.

  • One H1 headline

    Your main headline reads: “World-class bikes. Without the world-class markup.”.

  • Canonical URL set

    The canonical URL is https://aribikes.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aribikes.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,515 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://aribikes.com/llms.txt (10 KiB, 78 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    15 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 900 words of copy

    The homepage carries about 900 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Bikes” and “Shop Black Friday”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “New Bike Finder Tool - Try it out!”, “Demo” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 48 customer or partner logos, a star rating and 3 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aribikes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on aribikes.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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