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armorfreight.com website review

Visit site (opens in a new tab)Reviewed 5 November 202631 issues · 94 checks

This review found 31 issues worth fixing on armorfreight.com, 12 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

9 to fix39
  • Reduce unused JavaScript

    5.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Render-blocking requests

    3.5 s

    59 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, YouTube and Other Google APIs/SDKs and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Google Tag Manager adds 675 ms

    675 ms

    Google Tag Manager costs a phone 675 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 549 ms

    549 ms

    YouTube costs a phone 549 ms of main-thread work and 1,013 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    578 KiB

    2 images could be 578 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    330 ms · 121 KiB

    About 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix47
  • First Contentful Paint: 9.1 s

    9.1 s

    The first text or image appears after 9.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.6 s

    21.6 s

    Your largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FREIGHT. WAREHOUSING. DISTRIBUTION. One Team. One Plan. One…”.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 500 ms

    500 ms

    Scripts block taps and scrolling for 500 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.129

    0.129

    The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 127 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 127 requests on a phone: scripts 2.1 MB (44), images 1.7 MB (13) and fonts 466 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9397
  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 3 H1 headlines

    There are 3 <h1> headlines (“WHAT WE OFFER”, “888-507-0767” and “CONTACT US”). One clear main headline is easier for people and search engines.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 113 internal links, 11 external

    The homepage links to 113 pages on armorfreight.com and 11 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Direct freight shipping across the U.S. No terminals, no damage. Truckload, partial truckload, and expedited delivery s…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Freight Shipping for Mid-Sized Loads (PTL, LTL, Truckload)”.

  • Canonical URL set

    The canonical URL is https://armorfreight.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, LocalBusiness, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://armorfreight.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,328 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (20 KiB, 69 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 2 pages share a title

    /allentown-warehousing and /warehouse-crossdock-quote all use the title “Allentown Warehousing & Cross-Docking Services”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://armorfreight.com' has been blo…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (armorfreight.com).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YR2 verifies for armorfreight.com and is valid for another 85 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://armorfreight.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    armorfreight.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    armorfreight.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    armorfreight.com was registered in Aug 2013 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    armorfreight.com is registered until Aug 2027.

Content and conversion

2 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 933 words of copy

    The homepage carries about 933 words of visible text.

7 checks passed
  • 24 calls to action

    The homepage has 24 calls to action, for example “Warehouse / Cross-Dock Quote”, “Contact Us” and “Warehouse / Cross-dock Quote”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 10 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

2 to fix35
  • No SPF record

    armorfreight.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be armorfreight.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “k2” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.elementor 4.3.5 → 4.3.6

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Vultr

Upkeep, stack, hiring and company data from programmable.info

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