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arrow22.com website review

Visit site (opens in a new tab)Reviewed 7 November 202639 issues · 104 checks

This review found 39 issues worth fixing on arrow22.com, 15 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
157 ms124 msMay 16Oct 31128 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026129 ms
May 23, 2026137 ms
May 30, 2026144 ms
Jun 6, 2026145 ms
Jun 13, 2026149 ms
Jun 20, 2026153 ms
Jun 27, 2026150 ms
Jul 4, 2026150 ms
Jul 11, 2026151 ms
Jul 18, 2026146 ms
Jul 25, 2026150 ms
Aug 1, 2026153 ms
Aug 8, 2026147 ms
Aug 15, 2026146 ms
Aug 22, 2026150 ms
Aug 29, 2026150 ms
Sep 5, 2026149 ms
Sep 12, 2026146 ms
Sep 19, 2026140 ms
Sep 26, 2026137 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms
Oct 17, 2026131 ms
Oct 24, 2026130 ms
Oct 31, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arrow22.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arrow22.com at 0.9 s0.9 s
  2. arrow22.com at 1.8 s1.8 s
  3. arrow22.com at 2.7 s2.7 s
  4. arrow22.com at 3.6 s3.6 s
  5. arrow22.com at 4.5 s4.5 s
  6. arrow22.com at 5.4 s5.4 s
  7. arrow22.com at 6.3 s6.3 s
  8. arrow22.com at 7.2 s7.2 s

arrow22.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix45
  • Reduce unused JavaScript

    2.4 s · 798 KiB

    About 798 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Improve image delivery

    1.0 s · 1.2 MB

    21 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and gotolstoy.com and others), adding 2.3 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    400 ms · 341 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (341 KiB).

  • Shopify adds 482 ms

    482 ms

    Shopify costs a phone 482 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

  • Accessibe Accessibility Overlay adds 251 ms

    251 ms

    Accessibe Accessibility Overlay costs a phone 251 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gotolstoy.com adds 194 ms

    194 ms

    gotolstoy.com costs a phone 194 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,770 HTML elements

    The page has 1,770 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Render-blocking requests

    100 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Minify JavaScript

    21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.1 s

    39.1 s

    The page becomes fully interactive after 39.1 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 612 ms

    612 ms

    Scripts block taps and scrolling for 612 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 943 ms

    943 ms

    Real visitors wait 943 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix42
  • Page weight: 9.8 MB in 346 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 346 requests on a phone: images 3.6 MB (53), fonts 3.3 MB (31) and scripts 1.9 MB (119). Under 2 MB keeps phones on slow connections fast.

  • 11 images far larger than shown

    820 KiB

    11 images are downloaded at several times the size a phone draws them, for example IMG_0253.jpg at 800 px wide, shown at 166 px. Resized copies would save about 820 KiB.

  • An image on the first screen is lazy-loaded

    NOV_APPRECIATION_BANNER_2_4a3a472c-dc8a-49d8-b9fd-5c44e8e8b9 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 333.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8995
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 80 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 280 internal links, 2 external

    The homepage links to 280 pages on arrow22.com and 2 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Find your next favorite outfit at Arrow 22, a women's online boutique with seasonal styles, from flattering denim to tr…”.

  • One H1 headline

    Your main headline reads: “Arrow Twenty Two”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Women’s Online Boutique Store | Arrow Twenty-Two”.

  • Canonical URL set

    The canonical URL is https://arrow22.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://arrow22.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,229 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/thanksgiving-2026, /collections/shop-by-denim-brand and /collections/size-0 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/jeans-sizing has no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    /collections/wide-leg, /collections/flare-jeans, /collections/skinny-fit, /collections/relaxed-fit, /collections/boyfriend-fit and /collections/mom-fit and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 126 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error sending user session Error: Shopify session id is missing”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arrow22.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for arrow22.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://arrow22.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors; 24 did not answer within 5 s.

Domain and trust

  • No CAA record

    arrow22.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arrow22.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    arrow22.com was registered in Jan 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2028

    arrow22.com is registered until Jan 2028.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 670 words of copy

    The homepage carries about 670 words of visible text.

2 checks passed
  • 60 calls to action

    The homepage has 60 calls to action, for example “Shop All Jeans”, “Shop Denim Brands” and “Shop By Style”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be arrow22.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 23 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pinterest Save Button · Judge Me Reviews · Klaviyo Email Marketing Sms · Bm Country Blocker Ip Blocker · Tapcart Mobile App · Tolstoy · Tnc Terms Checkbox · Redo · Boostymark Regionblock · Free Shipping Bar · Quick Announcement Bar Prod · Pushowl · Aftersell · Upcart · Back In Stock · privy.com · smile.io · tncapp.com · getredo.com · hextom.com · googleapis.com · nfcube.com · arrow22.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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