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artcal.com website review
Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 91 checks
This review found 33 issues worth fixing on artcal.com, 13 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #70,730 of 80,918 reviewed websitesbeats 11%
- #37,094 of 39,887 online storesbeats 6%
- #1,754 of 2,106 WooCommerce storesbeats 14%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
16.5 s · 7.0 MB22 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 16.5 s faster on a phone.
Reduce unused JavaScript
5.7 s · 977 KiBAbout 977 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.2 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
850 ms · 313 KiB15 files are served with short cache lifetimes, so returning visitors download them again (313 KiB).
Render-blocking requests
900 ms27 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google CDN adds 514 ms
514 msGoogle CDN costs a phone 514 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 391 ms
391 msGoogle Tag Manager costs a phone 391 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 47.9 s
47.9 sYour largest element takes 47.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “GRAPHICS, PRINTING & STICKERS Design. Print. Impress. At Ar…”.
Time to Interactive: 49.3 s
49.3 sThe page becomes fully interactive after 49.3 s. Good is under 3.8 s.
Speed Index: 15.1 s
15.1 sVisually, the page fills in at 15.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Total Blocking Time: 647 ms
647 msScripts block taps and scrolling for 647 ms in total while the page loads. Good is under 200 ms.
25 images without width and height
25 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 18.7 MB in 177 requests
18.7 MBYour homepage downloads 18.7 MB in 177 requests on a phone: images 8.8 MB (43), media 6.8 MB (1) and scripts 2.2 MB (64). Under 2 MB keeps phones on slow connections fast.
About 5.3 g of CO₂ per visit
5.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.30 g of CO₂e: 636.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 99 images in the HTML carry an alt attribute.
9 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
64 internal links, 18 external
The homepage links to 64 pages on artcal.com and 18 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Artcal Graphics & Printing Inc”.
Title: 30 characters
Your title is a healthy 30 characters: “Artcal Graphics & Printing Inc”.
Canonical URL set
The canonical URL is https://www.artcal.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.artcal.com/wp-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages without a meta description
/about, /testimonials, /file-requirements, /careers, /services and /services/decals and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (artcal.com).
Valid certificate (32 days left)
The certificate from Google Trust Services · WR1 verifies for artcal.com and is valid for another 32 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://artcal.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 33 links work
All 33 links checked from your homepage (24 internal, 9 external) answered without errors.
Domain and trust
No CAA record
artcal.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
artcal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsartcal.com was registered in Nov 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2030
artcal.com is registered until Nov 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 33 words
The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
6 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Join Our Team”, “Contact” and “Shop Now!”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks and 55 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DMARC policy
artcal.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- 2 plugins are behind their latest release.maintenance-mode-for-woocommerce 1.2.2 → 1.3.1 · wc-quantity-plus-minus-button 1.0.0 → 2.1.2
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- WordPress.com
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on artcal.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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