artfulintelligence.store website review

35 images could be 890 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

Shopify costs a phone 79 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Shopify and shop.app), adding 397 KiB and 83 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Football”.

56 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 309 requests on a phone: images 1.3 MB (43), other files 795 KiB (110) and scripts 507 KiB (141). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 90x60_F_f71c81a1-dca7-4613-9afa-dd011ec885f4.jpg at 520 px wide, shown at 145 px. Resized copies would save about 16 KiB.

2 images further down the page (59 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 19 characters: “Artful Intelligence”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Artful Intelligence” and “The art of the game.”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 135 pages on artfulintelligence.store and 6 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://artfulintelligence.store/collections/football, https://artfulintelligence.store/collections/basketball, https://artfulintelligence.store/collections/hockey, https://artfulintelligence.store/collections/baseball, https://artfulintelligence.store/collections/shop-all-sports and https://artfulintelligence.store/collections/boxing-mma and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 6 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 238 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.