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article.com website review

Visit site (opens in a new tab)Reviewed 1 November 202633 issues · 105 checks

This review found 33 issues worth fixing on article.com, 11 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
191 ms156 msMay 9Oct 24185 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026160 ms
May 16, 2026160 ms
May 23, 2026161 ms
May 30, 2026162 ms
Jun 6, 2026163 ms
Jun 13, 2026164 ms
Jun 20, 2026166 ms
Jun 27, 2026169 ms
Jul 4, 2026172 ms
Jul 11, 2026175 ms
Jul 18, 2026175 ms
Jul 25, 2026174 ms
Aug 1, 2026173 ms
Aug 8, 2026176 ms
Aug 15, 2026178 ms
Aug 22, 2026180 ms
Aug 29, 2026181 ms
Sep 5, 2026182 ms
Sep 12, 2026183 ms
Sep 19, 2026183 ms
Sep 26, 2026185 ms
Oct 3, 2026185 ms
Oct 10, 2026186 ms
Oct 17, 2026187 ms
Oct 24, 2026185 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of article.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. article.com at 0.8 s0.8 s
  2. article.com at 1.6 s1.6 s
  3. article.com at 2.5 s2.5 s
  4. article.com at 3.3 s3.3 s
  5. article.com at 4.1 s4.1 s
  6. article.com at 4.9 s4.9 s
  7. article.com at 5.7 s5.7 s
  8. article.com at 6.6 s6.6 s

article.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix45
  • Use efficient cache lifetimes

    3.9 s · 1.2 MB

    100 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    3.8 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Stripe and Facebook and others), adding 1.8 MB and 1.1 s of main-thread time.

  • Google Tag Manager adds 456 ms

    456 ms

    Google Tag Manager costs a phone 456 ms of main-thread work and 1,024 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    534 KiB

    13 images could be 534 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 2,472 HTML elements

    The page has 2,472 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Stripe adds 160 ms

    160 ms

    Stripe costs a phone 160 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 201 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    40 KiB

    About 40 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your experience on our site and s…”.

  • Time to Interactive: 25.8 s

    25.8 s

    The page becomes fully interactive after 25.8 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 972 ms

    972 ms

    Scripts block taps and scrolling for 972 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 160 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 603 ms

    603 ms

    Real visitors wait 603 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.2 MB in 195 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 195 requests on a phone: media 4.1 MB (1), scripts 2.6 MB (93) and images 813 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix92
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

SEO

4 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 74 internal links, 6 external

    The homepage links to 74 pages on article.com and 6 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Browse Article's stylish catalog of contemporary, mid century & modern furniture from world renowned designers at acces…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Contemporary, Mid Century & Modern Furniture | Article”.

  • Canonical URL set

    The canonical URL is https://www.article.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.article.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (225 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 4 pages share a title

    /, /c/all-rooms, /c/all-products and /c/sale all use the title “Contemporary, Mid Century & Modern Furniture | Article”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /c/Ideas-and-Inspiration has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /browse/58/outdoor, /c/best-sellers, /c/Ideas-and-Inspiration and /c/w44-26-dmp-sofa-loveseats have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /favorites has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Hydration completed but contains mismatches.”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (article.com).

  • Valid certificate (136 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for article.com and is valid for another 136 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://article.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    article.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    article.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    article.com was registered in Dec 1995 through GoDaddy Online Services Cayman Islands Ltd.. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2031

    article.com is registered until Dec 2031.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 293 words of copy

    The homepage carries about 293 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “get a free Interior Design Plan today.” and “Contact Us menu”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “SHOP SOFAS & LOVESEATS”, “Shop Living Room Furniture” and “Shop Dining Furniture”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Vue.js
Analytics
Google Tag Manager
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on article.com, including 16 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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