artisanborn.com website review

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

About 315 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

1 image could be 109 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Google Tag Manager costs a phone 232 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Google Optimize and Google CDN and others), adding 791 KiB and 300 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

2 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 19 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying CSS.

Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “nav_icon”.

The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image is downloaded at several times the size a phone draws it, for example desktop-hero-v3_2000x.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 77 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

12 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

16 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

6 links have no real href, so search engines can't follow them.

The homepage links to 221 pages on artisanborn.com and 3 external pages.

https://artisanborn.com/pages/trade has no meta description, so Google writes the search snippet from whatever text it finds.

https://artisanborn.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://obscure-escarpment-2240.herokuapp.com/stylesheets/bcpo-front.css' from origin 'htt…”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 535 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.