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artmasterclass.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202641 issues · 86 checks
This review found 41 issues worth fixing on artmasterclass.com.au, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #67,002 of 109,350 reviewed websitesbeats 34%
- #42,978 of 61,859 online storesbeats 26%
- #40,774 of 56,401 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 145 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 135 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 114 ms |
| Aug 29, 2026 | 118 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 126 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 136 ms |
| Nov 7, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.9 s
4.6 s
5.4 s
6.2 s
Speed
Reduce unused JavaScript
6.2 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.
Use efficient cache lifetimes
2.9 s · 700 KiB20 files are served with short cache lifetimes, so returning visitors download them again (700 KiB).
Reduce unused CSS
1.6 s · 301 KiBAbout 301 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vitals.app, Google Tag Manager and Shopify and others), adding 3.4 MB and 1.4 s of main-thread time.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
vitals.app adds 396 ms
396 msvitals.app costs a phone 396 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 89 KiBPolyfills for old browsers add 89 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 322 ms
322 msGoogle Tag Manager costs a phone 322 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
317 KiB6 images could be 317 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.
Shopify adds 163 ms
163 msShopify costs a phone 163 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 73 ms
73 mstidio.co costs a phone 73 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 38.2 s
38.2 sYour largest element takes 38.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 38.9 s
38.9 sThe page becomes fully interactive after 38.9 s. Good is under 3.8 s.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 797 ms
797 msScripts block taps and scrolling for 797 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 148 ms
148 msReal visitors wait 148 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user TTFB: 477 ms
477 msReal visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 439 requests
8.0 MBYour homepage downloads 8.0 MB in 439 requests on a phone: scripts 3.2 MB (133), images 2.6 MB (59) and other files 1.3 MB (225). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
cm-feat-2.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
8 images in older formats
8 images (663 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (251 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (54 elements)
All page content should be contained by landmarks: 54 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 21 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (183 characters)
Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.
66 internal links, 5 external
The homepage links to 66 pages on artmasterclass.com.au and 5 external pages.
6 checks passed
Title: 61 characters
Your title is a healthy 61 characters: “Art Masterclass Australia - Discover Your Artistic Inner Self”.
Canonical URL set
The canonical URL is https://www.artmasterclass.com.au/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.artmasterclass.com.au/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
60%The HTML your server sends has 678 of the 1,138 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no https://www.artmasterclass.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
1 page without a meta description
https://www.artmasterclass.com.au/collections/book-a-workshop has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.artmasterclass.com.au/collections/book-a-workshop has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
5 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
16 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,138 words of copy
The homepage carries about 1,138 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Book Now”.
14 calls to action
The homepage has 14 calls to action, for example “Contact Us”, “Book Now” and “Come Join a Table”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at artmasterclass.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Vitals · Powerful Form Builder · Dealeasy · Cowlendar · bixgrow.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Darlinghurst
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on artmasterclass.com.au, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.