artofoptometry.com website review

About 270 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

27 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

37 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

5 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 320 ms faster on a phone.

Google Tag Manager costs a phone 274 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, staticfiles.io and Unpkg and others), adding 614 KiB and 408 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

10 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

11 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images (221 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 elements use ARIA attributes their role does not allow, which confuses screen readers.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

The homepage links to 65 pages on artofoptometry.com and 7 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/blog has no meta description, so Google writes the search snippet from whatever text it finds.

/brands/sunglasses and /brands/frames-lenses use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://artofoptometry.com/.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “KP Content Consumption: Content Container not found. Please check your settings and ensure a valid selector is provided.”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 link from your homepage to your own site is broken, for example https://artofoptometry.com/cdn-cgi/l/email-protection (404).

HSTS is set, but max-age is 180 days; one year is the recommended minimum.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

artofoptometry.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

artofoptometry.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 270 words of visible text.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.