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as220.org website review
Visit site (opens in a new tab)Reviewed 18 October 202634 issues · 102 checks
This review found 34 issues worth fixing on as220.org, 9 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #30,922 of 80,989 reviewed websitesbeats 56%
- #18,244 of 39,946 online storesbeats 48%
- #103 of 937 Squarespace websitesbeats 85%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.1 s |
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 73 ms |
| May 2, 2026 | 74 ms |
| May 9, 2026 | 72 ms |
| May 16, 2026 | 72 ms |
| May 23, 2026 | 70 ms |
| May 30, 2026 | 68 ms |
| Jun 6, 2026 | 69 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 73 ms |
| Jul 11, 2026 | 71 ms |
| Jul 18, 2026 | 71 ms |
| Jul 25, 2026 | 72 ms |
| Aug 1, 2026 | 71 ms |
| Aug 8, 2026 | 72 ms |
| Aug 15, 2026 | 71 ms |
| Aug 22, 2026 | 67 ms |
| Aug 29, 2026 | 65 ms |
| Sep 5, 2026 | 64 ms |
| Sep 12, 2026 | 63 ms |
| Sep 19, 2026 | 63 ms |
| Sep 26, 2026 | 70 ms |
| Oct 3, 2026 | 71 ms |
| Oct 10, 2026 | 71 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
as220.org does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.1 s · 759 KiBAbout 759 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Render-blocking requests
1.2 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Improve image delivery
150 ms · 4.6 MB4 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Squarespace, givebutter.com and sqspcdn.com and others), adding 6.9 MB and 961 ms of main-thread time.
Squarespace adds 878 ms
878 msSquarespace costs a phone 878 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 50
50/100Your mobile performance score is 50 (desktop: 94). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 132 KiBAbout 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Legacy JavaScript
450 ms · 101 KiBPolyfills for old browsers add 101 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 72 KiB4 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 985 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 94 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 111 ms
111 msYour server sent the HTML in 111 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AS220 is a non-profit community arts organization located i…”.
First Contentful Paint: 6.1 s
6.1 sThe first text or image appears after 6.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 18.1 s
18.1 sThe page becomes fully interactive after 18.1 s. Good is under 3.8 s.
Speed Index: 11.2 s
11.2 sVisually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 273 ms
273 msScripts block taps and scrolling for 273 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 73 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 84 ms
84 msReal visitors wait 84 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 638 ms
638 msReal visitors wait 638 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 81 requests
7.0 MBYour homepage downloads 7.0 MB in 81 requests on a phone: images 5.1 MB (6), scripts 1.5 MB (49) and fonts 235 KiB (11). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (5 characters)
Your title is only 5 characters: “AS220”. Between 30 and 65 characters leaves room to say what you do and for whom.
6 H1 headlines
There are 6 <h1> headlines (“NEWS”, “PARTICIPATE” and “CREATE”). One clear main headline is easier for people and search engines.
Meta description is long (298 characters)
Your meta description is 298 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/620dc3bbccbb0c595d6…”.
53 internal links, 6 external
The homepage links to 53 pages on as220.org and 6 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://as220.org/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://as220.org/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (337 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share 3 titles
/about-as220 and /jobs all use the title “AS220: The People Who Make the Magic Happen”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
/perform, /galleries, /youth, /live-work-studios, /dance and /donate have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
/about-as220, /racial-justice and /jobs use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /jobs, whose canonical is /about-as220. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/news has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/news, /bar and /jobs have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/620dc3bbccbb0c595d671d2f/152/5c5…”.
2 checks passed
Tap targets are thumb-sized
6 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://as220.org/jobs.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (as220.org).
Valid certificate (40 days left)
The certificate from Let's Encrypt · YR2 verifies for as220.org and is valid for another 40 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://as220.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 18 links work
All 18 links checked from your homepage (16 internal, 2 external) answered without errors.
Domain and trust
No CAA record
as220.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
as220.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsas220.org was registered in Mar 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
as220.org is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 282 words of copy
The homepage carries about 282 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Learn more about AS220”, “Sign Up” and “Sign Up Today”.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be as220.org is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spfprod.ngpvan.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- CMS
- Squarespace
Company
- Founded
- 1985
- Headquarters
- Providence
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on as220.org, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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