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asce.org website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 99 checks

This review found 37 issues worth fixing on asce.org, 8 of them high impact, across 99 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.5 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.8 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
237 ms188 msMay 16Oct 31223 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026224 ms
May 23, 2026215 ms
May 30, 2026208 ms
Jun 6, 2026205 ms
Jun 13, 2026201 ms
Jun 20, 2026203 ms
Jun 27, 2026204 ms
Jul 4, 2026206 ms
Jul 11, 2026207 ms
Jul 18, 2026205 ms
Jul 25, 2026208 ms
Aug 1, 2026213 ms
Aug 8, 2026216 ms
Aug 15, 2026214 ms
Aug 22, 2026209 ms
Aug 29, 2026199 ms
Sep 5, 2026194 ms
Sep 12, 2026194 ms
Sep 19, 2026202 ms
Sep 26, 2026205 ms
Oct 3, 2026217 ms
Oct 10, 2026221 ms
Oct 17, 2026224 ms
Oct 24, 2026231 ms
Oct 31, 2026223 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of asce.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. asce.org at 0.4 s0.4 s
  2. asce.org at 0.8 s0.8 s
  3. asce.org at 1.1 s1.1 s
  4. asce.org at 1.5 s1.5 s
  5. asce.org at 1.9 s1.9 s
  6. asce.org at 2.3 s2.3 s
  7. asce.org at 2.6 s2.6 s
  8. asce.org at 3.0 s3.0 s

asce.org does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix59
  • 8 third-party services on the page

    8 third-party services load with your homepage (mypurecloud.com, Google Tag Manager and Osano CMP and others), adding 2.1 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 1,001 KiB

    About 1,001 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • mypurecloud.com adds 684 ms

    684 ms

    mypurecloud.com costs a phone 684 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 339 ms

    339 ms

    Google Tag Manager costs a phone 339 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 76 KiB

    76 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    337 KiB

    4 images could be 337 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • coveo.com adds 95 ms

    95 ms

    coveo.com costs a phone 95 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 109 KiB

    About 109 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    163 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (163 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 69 ms

    69 ms

    Your server sent the HTML in 69 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 19.6 s

    19.6 s

    The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 281 ms

    281 ms

    Real visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 593 ms

    593 ms

    Scripts block taps and scrolling for 593 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Look at the future of engineering and infrastructure in a w…”. Most of its time is element render delay (2.5 s).

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 224 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 4.9 MB in 109 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 109 requests on a phone: images 2.6 MB (31), scripts 2.1 MB (42) and stylesheets 115 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 15 images in older formats

    15 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (95 characters)

    Your title is 95 characters, so Google will cut it off around 60: “American Society of Civil Engineers (ASCE) | Infrastructure leaders building communities …”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (196 characters)

    Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 154 internal links, 103 external

    The homepage links to 154 pages on asce.org and 103 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Get ready for an all-new Experience: ASCE2027”.

  • Canonical URL set

    The canonical URL is https://www.asce.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.asce.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,310 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /publications-and-news/newsroom has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /publications-and-news/civil-engineering-source and /publications-and-news/civil-engineering-source/civil-engineering-magazine have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 small tap targets

    3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.asce.org/education-and-events/events.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (asce.org).

  • Valid certificate (80 days left)

    The certificate from Google Trust Services · WE1 verifies for asce.org and is valid for another 80 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://asce.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    asce.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    asce.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    asce.org was registered in Jan 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2032

    asce.org is registered until Jan 2032.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 525 words of copy

    The homepage carries about 525 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register today”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Join”, “Call for Submissions” and “Key Contact Advocates”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_s00427960.autospf.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
4 open roles
Job board
careers page

Company

Employees
241

Upkeep, stack, hiring and company data from programmable.info

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