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asitv.com website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 98 checks

This review found 29 issues worth fixing on asitv.com, 8 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

7 to fix61
  • Use efficient cache lifetimes

    3.0 s · 1.0 MB

    49 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Render-blocking requests

    1.5 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Reduce unused CSS

    1.1 s · 162 KiB

    About 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 144 KiB

    About 144 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Google Tag Manager adds 250 ms

    250 ms

    Google Tag Manager costs a phone 250 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 355 KiB and 251 ms of main-thread time.

  • Improve image delivery

    184 KiB

    6 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    150 ms · 23 KiB

    23 KiB could be saved by minifying CSS.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 373 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 9.9 s

    9.9 s

    Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE CREATIVE DESTINATION SOLUTIONS FOR ARCHITECTS AND DESIG…”.

  • Time to Interactive: 10.0 s

    10.0 s

    The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 101 ms

    101 ms

    Scripts block the page for only 101 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (52 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (78 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.4 MB in 56 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 56 requests on a phone: images 584 KiB (13), scripts 427 KiB (17) and stylesheets 199 KiB (19). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9275
  • Title is long (93 characters)

    Your title is 93 characters, so Google will cut it off around 60: “ASI Wall Solutions | Architectural Branding & Corporate Interiors | Advertising Systems, …”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (237 characters)

    Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://asiwallsolutions.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 55 internal links, 3 external

    The homepage links to 55 pages on asitv.com and 3 external pages.

3 checks passed
  • One H1 headline

    Your main headline reads: “The Creative Destination”.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (346 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without an H1

    /wallcovering-traditional-type-ii.html, /wallcovering-pvc-free-type-ii.html, /wallcovering-self-adhesive-psa.html, /wallcovering-pvc-free-self-adhesive-psa.html, /wall-protection.html and /window-film.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (asiwallsolutions.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YR1 verifies for asitv.com and is valid for another 56 days.

  • http:// redirects to https

    http://asitv.com redirects to the secure version.

  • All 39 links work

    All 39 links checked from your homepage (36 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    asiwallsolutions.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    asiwallsolutions.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    asiwallsolutions.com was registered in Jun 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    asiwallsolutions.com is registered until Jun 2027.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 285 words of copy

    The homepage carries about 285 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Learn More” and “Subscribe”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be asitv.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 mx ptr include:google.com ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
Vivio Technologies

Upkeep, stack, hiring and company data from programmable.info

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