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asmbs.org website review
Visit site (opens in a new tab)Reviewed 6 November 202642 issues · 110 checks
This review found 42 issues worth fixing on asmbs.org, 13 of them high impact, across 110 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.1 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 87 ms |
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 85 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 84 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 84 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 85 ms |
| Sep 5, 2026 | 86 ms |
| Sep 12, 2026 | 88 ms |
| Sep 19, 2026 | 89 ms |
| Sep 26, 2026 | 94 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 88 ms |
| Oct 17, 2026 | 87 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
8.3 s · 1.5 MB31 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).
Reduce unused JavaScript
5.0 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Render-blocking requests
5.3 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.
Reduce unused CSS
3.1 s · 532 KiBAbout 532 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Minify CSS
600 ms · 88 KiB88 KiB could be saved by minifying CSS.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Wistia and Vimeo and others), adding 2.1 MB and 395 ms of main-thread time.
Legacy JavaScript
350 ms · 44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
2,794 HTML elements
The page has 2,794 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Vimeo adds 104 ms
104 msVimeo costs a phone 104 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
200 ms · 24 KiB2 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 94 ms
94 msYour server sent the HTML in 94 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.0 s
18.0 sYour largest element takes 18.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 25.6 s
25.6 sThe page becomes fully interactive after 25.6 s. Good is under 3.8 s.
First Contentful Paint: 7.2 s
7.2 sThe first text or image appears after 7.2 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 472 ms
472 msScripts block taps and scrolling for 472 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 77 ms
77 msReal visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 70 requests
4.5 MBYour homepage downloads 4.5 MB in 70 requests on a phone: scripts 2.4 MB (19), other files 739 KiB (18) and stylesheets 687 KiB (16). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Bariatric-Surgery-vs.-GLP-1-Medications-What-the-Latest-Rese is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (67 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 151.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No robots.txt
There is no robots.txt at asmbs.org/robots.txt, the first file search crawlers ask for.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
109 internal links, 18 external
The homepage links to 109 pages on asmbs.org and 18 external pages.
7 checks passed
Meta description: 117 characters
Your meta description is 117 characters: “ASMBS welcomes all surgeons, osteopathic physicians, physicians, and supporting healthcare professionals. Learn More!”.
One H1 headline
Your main headline reads: “Metabolic and Bariatric Surgery Changes Lives”.
Title: 52 characters
Your title is a healthy 52 characters: “American Society for Metabolic and Bariatric Surgery”.
Canonical URL set
The canonical URL is https://asmbs.org/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://asmbs.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (915 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/for-patients/patient-stories and /for-healthcare-professionals/enhance-your-practice all use the title “Resources - American Society for Metabolic and Bariatric Surgery”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages share a meta description
/for-healthcare-professionals, /for-patients/considering-metabolic-bariatric-surgery, /for-patients/patient-stories, /for-healthcare-professionals/enhance-your-practice and /for-healthcare-professionals/take-action use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /for-patients/patient-stories, whose canonical is /search. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/for-patients/explore-conditions-procedures has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/for-patients/patient-stories took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.15.4/css/all.css?ver=2.0.14' from origin 'https://…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
15 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 links through redirect chains
3 links go through two or more redirects, for example https://asmbs.org/professional-development/annual-meeting/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (asmbs.org).
Valid certificate (76 days left)
The certificate from Let's Encrypt · YE2 verifies for asmbs.org and is valid for another 76 days.
http:// redirects to https
http://asmbs.org redirects to the secure version.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
asmbs.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
asmbs.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearsasmbs.org was registered in Jun 2007 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
asmbs.org is registered until Jun 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 461 words of copy
The homepage carries about 461 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
10 calls to action
The homepage has 10 calls to action, for example “ASMBS LMS book”, “Apply to Join ASMBS Committees” and “START Program”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 16 testimonial or review blocks, 1 trust badge and “430,000+ Patients”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be asmbs.org is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:208.117.53.138 include:_spf.google.com include:spf.mandrillapp.com include:servers.mcsv.net ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.1.3; the current release is 7.1.4.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- AWS
Company
- Founded
- 1983
- Headquarters
- Gainesville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on asmbs.org, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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