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aspiresoftware.com website review

Visit site (opens in a new tab)Reviewed 1 November 202636 issues · 104 checks

This review found 36 issues worth fixing on aspiresoftware.com, 9 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.7 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.2 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20263.1 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
124 ms95 msMay 9Oct 24112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026101 ms
May 16, 2026102 ms
May 23, 202698 ms
May 30, 2026100 ms
Jun 6, 2026107 ms
Jun 13, 2026114 ms
Jun 20, 2026119 ms
Jun 27, 2026121 ms
Jul 4, 2026113 ms
Jul 11, 2026111 ms
Jul 18, 2026107 ms
Jul 25, 2026105 ms
Aug 1, 2026111 ms
Aug 8, 2026107 ms
Aug 15, 2026108 ms
Aug 22, 2026108 ms
Aug 29, 2026108 ms
Sep 5, 2026115 ms
Sep 12, 2026117 ms
Sep 19, 2026120 ms
Sep 26, 2026110 ms
Oct 3, 2026111 ms
Oct 10, 2026116 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aspiresoftware.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aspiresoftware.com at 0.6 s0.6 s
  2. aspiresoftware.com at 1.2 s1.2 s
  3. aspiresoftware.com at 1.9 s1.9 s
  4. aspiresoftware.com at 2.5 s2.5 s
  5. aspiresoftware.com at 3.1 s3.1 s
  6. aspiresoftware.com at 3.7 s3.7 s
  7. aspiresoftware.com at 4.3 s4.3 s
  8. aspiresoftware.com at 4.9 s4.9 s

aspiresoftware.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix55
  • Render-blocking requests

    3.5 s

    57 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused CSS

    900 ms · 140 KiB

    About 140 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    810 ms · 162 KiB

    About 162 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 810 ms faster on a phone.

  • Improve image delivery

    300 ms · 41 KiB

    1 image could be 41 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 301 ms

    301 ms

    Google Tag Manager costs a phone 301 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,643 HTML elements

    The page has 1,643 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Analytics and JSDelivr CDN and others), adding 385 KiB and 346 ms of main-thread time.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    16 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.6 s

    10.6 s

    Your largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WHO WE ARE​ Operating within Aspire Software Upon joining t…”.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 279 ms

    279 ms

    Scripts block taps and scrolling for 279 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 101 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 27.5 MB in 122 requests

    27.5 MB

    Your homepage downloads 27.5 MB in 122 requests on a phone: media 26.0 MB (2), scripts 677 KiB (47) and fonts 364 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 7.8 g of CO₂ per visit

    7.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.79 g of CO₂e: 934.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8391
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (22 characters)

    Your title is only 22 characters: “Home - Aspire Software”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Aspire Software Strengthens Its Retail Software P…”, “Aspire Software Acquires Jazzware, Expanding Its …” and “Aspire Software Welcomes CORE Cashless, Enhancing…”). One clear main headline is easier for people and search engines.

  • Meta description is long (249 characters)

    Your meta description is 249 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 71 internal links, 3 external

    The homepage links to 71 pages on aspiresoftware.com and 3 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.aspiresoftware.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aspiresoftware.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,350 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without a meta description

    /ai-labs, /blog/aspire-software-strengthens-its-retail-software-portfolio-with-the-acquisition-of-nedfox, /blog/category/integrations, /blog/category/news and /blog/aspire-software-acquires-jazzware-expanding-its-hospitality-technology-portfolio have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix81
  • http:// does not redirect

    http://aspiresoftware.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aspiresoftware.com).

  • Valid certificate (52 days left)

    The certificate from Google Trust Services · WE1 verifies for aspiresoftware.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 21 links work

    All 21 links checked from your homepage (18 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    aspiresoftware.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aspiresoftware.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    aspiresoftware.com was registered in Jun 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2028

    aspiresoftware.com is registered until Jun 2028.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 304 words of copy

    The homepage carries about 304 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Why join?”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Why Join”, “Learn more” and “Contact us”.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks and “0 K+ Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:cust-spf.exacttarget.com include:app.teamsupport.com include:mailgun.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 1.14.2; the current release is 7.1.4.
  • 6 plugins are behind their latest release.custom-search-plugin 1.51 → 1.52 · elementor 3.29.2 → 4.3.5 · elementskit-lite 3.8.2 → 4.0.9 · ele-custom-skin 3.1.9 → 4.3.14 · cookie-law-info 3.2.10 → 3.5.8 · megamenu 2.9.8 → 3.10.8

Stack

CMS
WordPress 1.14.2
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on aspiresoftware.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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