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astos.nl website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 79 checks
This review found 30 issues worth fixing on astos.nl, 9 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,438 of 109,350 reviewed websitesbeats 95%
- #1,788 of 61,859 online storesbeats 95%
- #1,736 of 56,401 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 828 ms |
| May 30, 2026 | 839 ms |
| Jun 6, 2026 | 871 ms |
| Jun 13, 2026 | 915 ms |
| Jun 20, 2026 | 938 ms |
| Jun 27, 2026 | 966 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.0 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.0 s |
| Nov 7, 2026 | 953 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 100 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 103 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 106 ms |
| Sep 26, 2026 | 104 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.5 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
4,277 HTML elements
The page has 4,277 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
900 ms · 2.2 MB12 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, JSDelivr CDN and Snapchat and others), adding 3.5 MB and 309 ms of main-thread time.
Shopify adds 27 ms
27 msShopify costs a phone 27 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
200 ms · 53 KiB14 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Reduce unused JavaScript
21 KiBAbout 21 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
14 KiB14 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “30% OFF EVERYTHING”.
Time to Interactive: 7.0 s
7.0 sThe page becomes fully interactive after 7.0 s. Good is under 3.8 s.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 100 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 255 ms
255 msReal visitors wait 255 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 61 ms
61 msScripts block the page for only 61 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.5 MB in 330 requests
8.5 MBYour homepage downloads 8.5 MB in 330 requests on a phone: images 3.7 MB (64), media 3.1 MB (1) and other files 958 KiB (144). Under 2 MB keeps phones on slow connections fast.
4 images far larger than shown
694 KiB4 images are downloaded at several times the size a phone draws them, for example lifestyle_green_2.webp at 1,200 px wide, shown at 390 px. Resized copies would save about 694 KiB.
5 images in older formats
5 images (749 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (546 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.4 g of CO₂ per visit
2.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.41 g of CO₂e: 289.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 77 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “30% OFF EVERYTHING”). One clear main headline is easier for people and search engines.
113 internal links, 5 external
The homepage links to 113 pages on astos.nl and 5 external pages.
7 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “Wearing ASTOS grants you access to an exclusive world — where every piece is a statement crafted for those who move wit…”.
Title: 36 characters
Your title is a healthy 36 characters: “Astos high end fashion – ASTOS WORLD”.
Canonical URL set
The canonical URL is https://astos.nl/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://astos.nl/sitemap.xml.
AI search readiness
No llms.txt
There is no https://astos.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://astos.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://astos.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://astos.nl/collections/all, https://astos.nl/customer_authentication/redirect and https://astos.nl/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://astos.nl/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
3 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
93 of 93 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 658 words of copy
The homepage carries about 658 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All”.
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Shop All” and “Contact Information”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at astos.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · snapchat.com · nfcube.com · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on astos.nl, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.