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astound.com website review

Visit site (opens in a new tab)Reviewed 4 November 202619 issues · 80 checks

This review found 19 issues worth fixing on astound.com, 4 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.4 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.9 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
333 ms248 msMay 16Oct 31319 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026258 ms
May 23, 2026260 ms
May 30, 2026263 ms
Jun 6, 2026266 ms
Jun 13, 2026271 ms
Jun 20, 2026271 ms
Jun 27, 2026271 ms
Jul 4, 2026272 ms
Jul 11, 2026276 ms
Jul 18, 2026279 ms
Jul 25, 2026283 ms
Aug 1, 2026288 ms
Aug 8, 2026294 ms
Aug 15, 2026302 ms
Aug 22, 2026306 ms
Aug 29, 2026308 ms
Sep 5, 2026310 ms
Sep 12, 2026313 ms
Sep 19, 2026313 ms
Sep 26, 2026316 ms
Oct 3, 2026321 ms
Oct 10, 2026323 ms
Oct 17, 2026322 ms
Oct 24, 2026323 ms
Oct 31, 2026319 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

6 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 319 ms

    319 ms

    Real visitors wait 319 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 258 ms to 319 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix70
  • Page weight: 5.7 MB

    5.7 MB

    Your homepage downloads 5.7 MB on a phone, 636 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (161 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix95
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 61 form fields without a label

    61 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix93
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Corporation, WebPage and WebSite) but with 1 problem, for example “Corporation: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 250 internal links, 36 external

    The homepage links to 250 pages on astound.com and 36 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Astound offers high speed, reliable internet, TV, and phone services for home and business. Shop flexible plans, strong…”.

  • One H1 headline

    Your main headline reads: “$45/mo* Gig WiFi FOREVER”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Internet, Mobile, TV & Streaming Services - Astound”.

  • Canonical URL set

    The canonical URL is https://www.astound.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.astound.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, logo and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,125 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (20 KiB, 41 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    /texas/temple/internet took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=139000070&tm=gtm002&Ver=2&mid=eb025255-14ea-4b16-8f97-cb25de51dce4&bo=1&sid=41a6a140d7e811f19c44efa64a6fd681&vid=41a6eea0d7e811f1bd4c19adf1a4a51c&vids=1&msclkid=N&page.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://servedby.flashtalking.com/spot/1/37409;152585;17741/?spotName=Site_Visits&cachebuster=739807…”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 185 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://astound.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (astound.com).

  • Valid certificate (136 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for astound.com and is valid for another 136 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://astound.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors; 6 did not answer within 5 s.

Domain and trust

4 checks passed
  • Domain is 30 years old

    30 years

    astound.com was registered in Sep 1996 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, godaddy.com, digicert.com and pki.goog to issue certificates for astound.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    astound.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Sep 2030

    astound.com is registered until Sep 2030.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 10-field form

    Your longest form asks for 10 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,446 words of copy

    The homepage carries about 1,446 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Deals”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Contact Us”, “Contact us We are happy to help” and “Join our team Explore your next career”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 19 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:_netblocks.eloqua.com ip4:207.172.159.1 ip4:1…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 8 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 47 cookies set on arrival

    47

    Opening the homepage sets 47 cookies (measured from a US location before any click).

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
RCN

Upkeep, stack, hiring and company data from programmable.info

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