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astound.com website review
Visit site (opens in a new tab)Reviewed 4 November 202619 issues · 80 checks
This review found 19 issues worth fixing on astound.com, 4 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 258 ms |
| May 23, 2026 | 260 ms |
| May 30, 2026 | 263 ms |
| Jun 6, 2026 | 266 ms |
| Jun 13, 2026 | 271 ms |
| Jun 20, 2026 | 271 ms |
| Jun 27, 2026 | 271 ms |
| Jul 4, 2026 | 272 ms |
| Jul 11, 2026 | 276 ms |
| Jul 18, 2026 | 279 ms |
| Jul 25, 2026 | 283 ms |
| Aug 1, 2026 | 288 ms |
| Aug 8, 2026 | 294 ms |
| Aug 15, 2026 | 302 ms |
| Aug 22, 2026 | 306 ms |
| Aug 29, 2026 | 308 ms |
| Sep 5, 2026 | 310 ms |
| Sep 12, 2026 | 313 ms |
| Sep 19, 2026 | 313 ms |
| Sep 26, 2026 | 316 ms |
| Oct 3, 2026 | 321 ms |
| Oct 10, 2026 | 323 ms |
| Oct 17, 2026 | 322 ms |
| Oct 24, 2026 | 323 ms |
| Oct 31, 2026 | 319 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 319 ms
319 msReal visitors wait 319 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 258 ms to 319 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 5.7 MB
5.7 MBYour homepage downloads 5.7 MB on a phone, 636 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (161 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
61 form fields without a label
61 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, Corporation, WebPage and WebSite) but with 1 problem, for example “Corporation: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
250 internal links, 36 external
The homepage links to 250 pages on astound.com and 36 external pages.
6 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Astound offers high speed, reliable internet, TV, and phone services for home and business. Shop flexible plans, strong…”.
One H1 headline
Your main headline reads: “$45/mo* Gig WiFi FOREVER”.
Title: 51 characters
Your title is a healthy 51 characters: “Internet, Mobile, TV & Streaming Services - Astound”.
Canonical URL set
The canonical URL is https://www.astound.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.astound.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing name, logo and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,125 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (20 KiB, 41 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
/texas/temple/internet took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=139000070&tm=gtm002&Ver=2&mid=eb025255-14ea-4b16-8f97-cb25de51dce4&bo=1&sid=41a6a140d7e811f19c44efa64a6fd681&vid=41a6eea0d7e811f1bd4c19adf1a4a51c&vids=1&msclkid=N&page.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://servedby.flashtalking.com/spot/1/37409;152585;17741/?spotName=Site_Visits&cachebuster=739807…”.
2 checks passed
Tap targets are thumb-sized
14 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 185 days; one year is the recommended minimum.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 redirects before the homepage
Opening https://astound.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (astound.com).
Valid certificate (136 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for astound.com and is valid for another 136 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://astound.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors; 6 did not answer within 5 s.
Domain and trust
4 checks passed
Domain is 30 years old
30 yearsastound.com was registered in Sep 1996 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only amazon.com, godaddy.com, digicert.com and pki.goog to issue certificates for astound.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
astound.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Sep 2030
astound.com is registered until Sep 2030.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
A 10-field form
Your longest form asks for 10 fields (4 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,446 words of copy
The homepage carries about 1,446 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Deals”.
25 calls to action
The homepage has 25 calls to action, for example “Contact Us”, “Contact us We are happy to help” and “Join our team Explore your next career”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 19 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf.google.com include:_netblocks.eloqua.com ip4:207.172.159.1 ip4:1…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
13 trackers load before any consent
13Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 8 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
47 cookies set on arrival
47Opening the homepage sets 47 cookies (measured from a US location before any click).
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- RCN
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on astound.com, including 6 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.