ataoland.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +2%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 8.2 MB

  8.2 MB

  Your homepage downloads 8.2 MB on a phone, 3.0 MB of it images (36%). Under 2 MB keeps phones on slow connections fast.

• 11 images far larger than shown

  696 KiB

  11 images are downloaded at several times the size a phone draws them, for example ATAO-ZOO_72ce236f-3151-4d00-8342-45e842e5c203.jpg at 1,500 px wide, shown at 187 px. Resized copies would save about 696 KiB.

  Elements (5)

• 10 images below the first screen load straight away

  10 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• About 2.3 g of CO₂ per visit

  2.33 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.33 g of CO₂e: 279.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 button without a name

  1 button has no accessible name, so screen readers announce just “button”.

  Elements (1)

• 14 tap targets too small

  14 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 5 images without alt text

  5 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• Main landmark should not be contained in another landmark (1 element)

  Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one main landmark (1 element)

  Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 20 links without text

  20 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Alternative text of images should not be repeated as text (20 elements)

  Alternative text of images should not be repeated as text: 20 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Title is long (72 characters)

  Your title is 72 characters, so Google will cut it off around 60: “ATAOLAND+｜アタオ・イルメール・イアンヌ・ストロベリーミーの公式通販 – ATAO LAND+(アタオランドプラス)公式オンラインストア”.

  View source

• Meta description is long (304 characters)

  Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 397 internal links, 2 external

  The homepage links to 397 pages on ataoland.com and 2 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• 12 pages without a meta description

  /collections/all-items, /collections/%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0-%E7%B7%8F%E5%90%88%E3%83%88%E3%83%83%E3%83%97, /blogs/feature, /pages/swym-wishlist, /apps/staffstart/myPage and /collections/ataokobe/menu-item-category and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 8 links to non-canonical URLs

  Your homepage links to 8 pages by a URL that isn't their canonical one, for example /collections/%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0-%E7%B7%8F%E5%90%88%E3%83%88%E3%83%83%E3%83%97, whose canonical is /collections/%e3%83%a9%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0-%e7%b7%8f%e5%90%88%e3%83%88%e3%83%83%e3%83%97. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (8)

• 7 pages with very little text

  /blogs/feature, /blogs/news/%E3%83%A9%E3%83%83%E3%83%94%E3%83%B3%E3%82%B0%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6, /apps/staffstart/coordinates, /pages/swym-wishlist, /apps/staffstart/myPage and /collections/atao-rucksack/%E3%83%AA%E3%83%A5%E3%83%83%E3%82%AF%E3%82%B5%E3%83%83%E3%82%AF and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  ataoland.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  ataoland.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• Thin social proof

  Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• Only about 194 words

  The homepage has only about 194 words of visible text; thin pages give Google and first-time buyers little to go on.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be ataoland.com is still delivered. Reports are on, so moving to quarantine is the next step.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 60/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 10 trackers load before any consent

  10

  Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 32 cookies set on arrival

  32

  Opening the homepage sets 32 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 65 other companies contacted

  Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.