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atlassian.com website review
Visit site (opens in a new tab)Reviewed 22 October 202644 issues · 111 checks
This review found 44 issues worth fixing on atlassian.com, 16 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.3 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.6 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 314 ms |
| May 9, 2026 | 317 ms |
| May 16, 2026 | 326 ms |
| May 23, 2026 | 333 ms |
| May 30, 2026 | 338 ms |
| Jun 6, 2026 | 340 ms |
| Jun 13, 2026 | 340 ms |
| Jun 20, 2026 | 348 ms |
| Jun 27, 2026 | 419 ms |
| Jul 4, 2026 | 487 ms |
| Jul 11, 2026 | 505 ms |
| Jul 18, 2026 | 514 ms |
| Jul 25, 2026 | 514 ms |
| Aug 1, 2026 | 519 ms |
| Aug 8, 2026 | 562 ms |
| Aug 15, 2026 | 577 ms |
| Aug 22, 2026 | 482 ms |
| Aug 29, 2026 | 402 ms |
| Sep 5, 2026 | 307 ms |
| Sep 12, 2026 | 261 ms |
| Sep 19, 2026 | 266 ms |
| Sep 26, 2026 | 285 ms |
| Oct 3, 2026 | 320 ms |
| Oct 10, 2026 | 366 ms |
| Oct 17, 2026 | 425 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.9 s
4.3 s
5.7 s
7.2 s
8.6 s
10.0 s
11.4 s
atlassian.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
8.8 s · 2.4 MBAbout 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.8 s faster on a phone.
atl-paas.net adds 3.3 s
3.3 satl-paas.net costs a phone 3.3 s of main-thread work and 3.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,674 HTML elements
The page has 6,674 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (atl-paas.net, Google Tag Manager and Google CDN and others), adding 5.3 MB and 4.6 s of main-thread time.
Improve image delivery
2.5 MB5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
900 ms · 703 KiB35 files are served with short cache lifetimes, so returning visitors download them again (703 KiB).
Google Tag Manager adds 541 ms
541 msGoogle Tag Manager costs a phone 541 ms of main-thread work and 857 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 584 ms. During a long task the page ignores taps.
Duplicated JavaScript
450 ms · 83 KiB83 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 450 ms faster on a phone.
Google CDN adds 220 ms
220 msGoogle CDN costs a phone 220 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Reduce unused CSS
119 KiBAbout 119 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 215 ms
215 msYour server sent the HTML in 215 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 10.9 s
10.9 sReal visitors wait 10.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 1.1 s
1.1 sReal visitors wait 1.1 s for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.34
0.34For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.
First Contentful Paint: 17.1 s
17.1 sThe first text or image appears after 17.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 32.7 s
32.7 sYour largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 17.1 s
17.1 sVisually, the page fills in at 17.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 54.9 s
54.9 sThe page becomes fully interactive after 54.9 s. Good is under 3.8 s.
Total Blocking Time: 2.6 s
2.6 sScripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 314 ms to 425 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 77% slower for real visitors
+77%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
1 checks passed
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 13.7 MB in 333 requests
13.7 MBYour homepage downloads 13.7 MB in 333 requests on a phone: scripts 5.5 MB (81), images 4.3 MB (150) and media 2.8 MB (5). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.9 g of CO₂ per visit
3.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.88 g of CO₂e: 465.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 tap targets too small
12 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Collaboration software for software, IT and business teams | Atlassian”.
Structured data has 4 problems
Structured data found (Organization, SoftwareApplication, WebPage and WebSite) but with 4 problems, for example “SoftwareApplication: no offers (price) block”.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
194 internal links, 28 external
The homepage links to 194 pages on atlassian.com and 28 external pages.
6 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete sha…”.
One H1 headline
Your main headline reads: “Unleash your teams and their agents”.
Canonical URL set
The canonical URL is https://www.atlassian.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.atlassian.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,394 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (26 KiB, 105 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without an H1
/software, /software/jira, /software/confluence, /software/jira/service-management, /collections/teamwork and /collections/strategy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
17 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (atlassian.com).
Valid certificate (168 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for atlassian.com and is valid for another 168 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://atlassian.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
atlassian.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 25 years old
25 yearsatlassian.com was registered in Mar 2001 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only amazon.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for atlassian.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2027
atlassian.com is registered until Mar 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 756 words of copy
The homepage carries about 756 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started with Jira” and “Contact us”.
10 calls to action
The homepage has 10 calls to action, for example “Get started”, “Pricing and Billing” and “Get Started”.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:54.85.255.245 ip4:54.241.191.3 include:_spf.google.com include:cust-spf.exacttarget.com include:spf-001d9801…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Company
- Employees
- 4,907
- Founded
- 2002
- Headquarters
- 341 George Street, Sydney
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 44 issues on atlassian.com, including 26 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.