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atlassian.com website review

Visit site (opens in a new tab)Reviewed 22 October 202644 issues · 111 checks

This review found 44 issues worth fixing on atlassian.com, 16 of them high impact, across 111 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s2.3 sMay 2Oct 174.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.8 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.1 s
Aug 15, 20263.6 s
Aug 22, 20264.1 s
Aug 29, 20264.3 s
Sep 5, 20264.2 s
Sep 12, 20264.0 s
Sep 19, 20264.2 s
Sep 26, 20264.4 s
Oct 3, 20264.6 s
Oct 10, 20264.7 s
Oct 17, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
624 ms214 msMay 2Oct 17425 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026314 ms
May 9, 2026317 ms
May 16, 2026326 ms
May 23, 2026333 ms
May 30, 2026338 ms
Jun 6, 2026340 ms
Jun 13, 2026340 ms
Jun 20, 2026348 ms
Jun 27, 2026419 ms
Jul 4, 2026487 ms
Jul 11, 2026505 ms
Jul 18, 2026514 ms
Jul 25, 2026514 ms
Aug 1, 2026519 ms
Aug 8, 2026562 ms
Aug 15, 2026577 ms
Aug 22, 2026482 ms
Aug 29, 2026402 ms
Sep 5, 2026307 ms
Sep 12, 2026261 ms
Sep 19, 2026266 ms
Sep 26, 2026285 ms
Oct 3, 2026320 ms
Oct 10, 2026366 ms
Oct 17, 2026425 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of atlassian.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. atlassian.com at 1.4 s1.4 s
  2. atlassian.com at 2.9 s2.9 s
  3. atlassian.com at 4.3 s4.3 s
  4. atlassian.com at 5.7 s5.7 s
  5. atlassian.com at 7.2 s7.2 s
  6. atlassian.com at 8.6 s8.6 s
  7. atlassian.com at 10.0 s10.0 s
  8. atlassian.com at 11.4 s11.4 s

atlassian.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix26
  • Reduce unused JavaScript

    8.8 s · 2.4 MB

    About 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.8 s faster on a phone.

  • atl-paas.net adds 3.3 s

    3.3 s

    atl-paas.net costs a phone 3.3 s of main-thread work and 3.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 30). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6,674 HTML elements

    The page has 6,674 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (atl-paas.net, Google Tag Manager and Google CDN and others), adding 5.3 MB and 4.6 s of main-thread time.

  • Improve image delivery

    2.5 MB

    5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    900 ms · 703 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (703 KiB).

  • Google Tag Manager adds 541 ms

    541 ms

    Google Tag Manager costs a phone 541 ms of main-thread work and 857 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 584 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    450 ms · 83 KiB

    83 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 220 ms

    220 ms

    Google CDN costs a phone 220 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    119 KiB

    About 119 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 215 ms

    215 ms

    Your server sent the HTML in 215 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 10.9 s

    10.9 s

    Real visitors wait 10.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.34

    0.34

    For real visitors the layout shifts by 0.34 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 17.1 s

    17.1 s

    The first text or image appears after 17.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 32.7 s

    32.7 s

    Your largest element takes 32.7 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Speed Index: 17.1 s

    17.1 s

    Visually, the page fills in at 17.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 54.9 s

    54.9 s

    The page becomes fully interactive after 54.9 s. Good is under 3.8 s.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 314 ms to 425 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 77% slower for real visitors

    +77%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 13.7 MB in 333 requests

    13.7 MB

    Your homepage downloads 13.7 MB in 333 requests on a phone: scripts 5.5 MB (81), images 4.3 MB (150) and media 2.8 MB (5). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.9 g of CO₂ per visit

    3.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.88 g of CO₂e: 465.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Collaboration software for software, IT and business teams | Atlassian”.

  • Structured data has 4 problems

    Structured data found (Organization, SoftwareApplication, WebPage and WebSite) but with 4 problems, for example “SoftwareApplication: no offers (price) block”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 194 internal links, 28 external

    The homepage links to 194 pages on atlassian.com and 28 external pages.

6 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Atlassian's team collaboration software like Jira, Confluence and Trello help teams organize, discuss, and complete sha…”.

  • One H1 headline

    Your main headline reads: “Unleash your teams and their agents”.

  • Canonical URL set

    The canonical URL is https://www.atlassian.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.atlassian.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,394 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (26 KiB, 105 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without an H1

    /software, /software/jira, /software/confluence, /software/jira/service-management, /collections/teamwork and /collections/strategy and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6987
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (atlassian.com).

  • Valid certificate (168 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for atlassian.com and is valid for another 168 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://atlassian.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    atlassian.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 25 years old

    25 years

    atlassian.com was registered in Mar 2001 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for atlassian.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    atlassian.com is registered until Mar 2027.

Content and conversion

5 to fix64
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 756 words of copy

    The homepage carries about 756 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get started with Jira” and “Contact us”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Get started”, “Pricing and Billing” and “Get Started”.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:54.85.255.245 ip4:54.241.191.3 include:_spf.google.com include:cust-spf.exacttarget.com include:spf-001d9801…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Company

Employees
4,907
Founded
2002
Headquarters
341 George Street, Sydney

Upkeep, stack, hiring and company data from programmable.info

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