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audicus.com website review
Visit site (opens in a new tab)Reviewed 22 October 202633 issues · 105 checks
This review found 33 issues worth fixing on audicus.com, 13 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #27,402 of 83,449 reviewed websitesbeats 62%
- #16,512 of 41,886 online storesbeats 54%
- #146 of 717 BigCommerce storesbeats 74%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 128 ms |
| May 9, 2026 | 130 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 148 ms |
| Jun 20, 2026 | 151 ms |
| Jun 27, 2026 | 152 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 142 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 141 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 160 ms |
| Sep 19, 2026 | 155 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.0 s
5.9 s
6.7 s
audicus.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.1 s · 753 KiBAbout 753 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Google Tag Manager adds 1.6 s
1.6 sGoogle Tag Manager costs a phone 1.6 s of main-thread work and 937 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
4.2 MB22 files are served with short cache lifetimes, so returning visitors download them again (4.2 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Unbounce and others), adding 2.0 MB and 2.7 s of main-thread time.
Improve image delivery
807 KiB4 images could be 807 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 455 ms. During a long task the page ignores taps.
Facebook adds 359 ms
359 msFacebook costs a phone 359 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Unbounce adds 256 ms
256 msUnbounce costs a phone 256 ms of main-thread work and 359 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,412 HTML elements
The page has 2,412 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
23 KiB23 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 196 ms
196 msYour server sent the HTML in 196 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 20.4 s
20.4 sYour largest element takes 20.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Premium hearing aids and free lifetime care, delivered from…”.
Time to Interactive: 24.1 s
24.1 sThe page becomes fully interactive after 24.1 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 128 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 674 ms
674 msReal visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 151 requests
7.0 MBYour homepage downloads 7.0 MB in 151 requests on a phone: images 4.3 MB (36), scripts 2.3 MB (66) and fonts 135 KiB (4). Under 2 MB keeps phones on slow connections fast.
About 2.0 g of CO₂ per visit
1.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Modern Hearing Care Without The Clinic” and “Modern Hearing Care Without The Clinic”). One clear main headline is easier for people and search engines.
44 internal links, 15 external
The homepage links to 44 pages on audicus.com and 15 external pages.
6 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “Buy Audicus premium OTC hearing aids online. Affordable Bluetooth hearing aids with unlimited audiology & 100-day money…”.
Title: 55 characters
Your title is a healthy 55 characters: “Award-Winning Online Hearing Aids & Audiology | Audicus”.
Canonical URL set
The canonical URL is https://www.audicus.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.audicus.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
2 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (794 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (3 KiB, 16 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/hearing-care has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/privacy-policy and /terms-of-service have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/our-reviews has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://jyrccx.audicus.com/g/uids?pld=gZXhTOcogbUu-qVpz5ce7AU09CHrUSft3WEqgBPr0tseIbj9LpMCRx8dpR3Gt4tFn-Ynep1VUSeRBl8nNZxmW-ahWnAfFaZPsDWhFvNLH8mb1MGuI7J3-HIlPBcubmAPOWnUwaGcsgA5pZ8MRm_-_6i3zb09Kz8oJD.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'pop')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (audicus.com).
Valid certificate (34 days left)
The certificate from Let's Encrypt · YR1 verifies for audicus.com and is valid for another 34 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://audicus.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 27 links work
All 27 links checked from your homepage (19 internal, 8 external) answered without errors.
Domain and trust
4 checks passed
Domain is 15 years old
15 yearsaudicus.com was registered in Jan 2011 through Name.com, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for audicus.com, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
audicus.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jan 2028
audicus.com is registered until Jan 2028.
Content and conversion
About 437 words of copy
The homepage carries about 437 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Free Hearing Test”.
10 calls to action
The homepage has 10 calls to action, for example “Subscribe to newsletter”, “Start Free Hearing Test” and “Shop Omni 3”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks, 4 customer or partner logos, a star rating, 2 trust badges and “9000+ Reviews”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 7 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be audicus.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:audicus-com.spf.smtp25.com include:amazonses.com include:_spf.google.com include:appriver.com ip4:149.72…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- Next.js
- E-commerce
- BigCommerce
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on audicus.com, including 16 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.