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auk.ch website review

Visit site (opens in a new tab)Reviewed 10 November 202623 issues · 62 checks

This review found 23 issues worth fixing on auk.ch, 6 of them high impact, across 62 checks. The most urgent: page weight: 5.6 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.7 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
173 ms123 msMay 23Nov 7164 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026135 ms
May 30, 2026133 ms
Jun 6, 2026132 ms
Jun 13, 2026129 ms
Jun 20, 2026130 ms
Jun 27, 2026133 ms
Jul 4, 2026135 ms
Jul 11, 2026135 ms
Jul 18, 2026136 ms
Jul 25, 2026136 ms
Aug 1, 2026137 ms
Aug 8, 2026138 ms
Aug 15, 2026143 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026146 ms
Oct 3, 2026147 ms
Oct 10, 2026154 ms
Oct 17, 2026161 ms
Oct 24, 2026163 ms
Oct 31, 2026167 ms
Nov 7, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.auk.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

1 to fix100

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 417 ms

    417 ms

    Real visitors wait 417 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix43

  • Page weight: 5.6 MB

    5.6 MB

    Your homepage downloads 5.6 MB on a phone, 2.3 MB of it images (41%). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    520 KiB

    2 images are downloaded at several times the size a phone draws them, for example sunday_roast_US_white.jpg at 2,143 px wide, shown at 274 px. Resized copies would save about 520 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (629 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fix91

  • 44 tap targets too small

    44 tap targets are too small or too close together to hit reliably with a finger.

  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Heading levels should only increase by one (2 elements)

    Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix91

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (202 characters)

    Your meta description is 202 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 16 internal links, 3 external

    The homepage links to 16 pages on auk.ch and 3 external pages.

6 checks passed

  • One H1 headline

    Your main headline reads: “Meet Auk Mini 2”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Auk | Award-winning indoor smart gardens from Scandinavia”.

  • Canonical URL set

    The canonical URL is https://www.auk.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.auk.com/sitemap.xml.

AI search readiness

2 to fix63

  • Most text only appears after JavaScript runs

    13%

    A phone browser shows 2,270 words, but the HTML your server sends has only 285. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.auk.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83

  • 2 linked pages hidden from search

    https://www.auk.com/pages/withdrawal and https://www.auk.com/pages/accessibility-statement are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://www.auk.com/collections/auk-1-accessories, https://www.auk.com/pages/auk-mini-1-vs-2, https://www.auk.com/pages/technical-specifications, https://www.auk.com/policies/privacy-policy, https://www.auk.com/policies/terms-of-service and https://www.auk.com/pages/withdrawal have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.auk.com/products/auk-mini-2, https://www.auk.com/products/auk-mini, https://www.auk.com/pages/auk-mini-1-vs-2 and https://www.auk.com/pages/technical-specifications have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.auk.com/products/auk-mini-2, https://www.auk.com/products/auk-mini and https://www.auk.com/pages/technical-specifications have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.auk.com/collections/auk-1-accessories took over 3 s to send its HTML from our server.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fix87

  • 23 small tap targets

    23 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,270 words of copy

    The homepage carries about 2,270 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Mini 2”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Order now”, “Order today to save” and “Order yours today”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 4 trust badges.

  • Analytics in place

    Analytics detected: Hotjar.

Privacy and tracking

1 to fix

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at auk.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Convert Experiences · Optimonk Popup Cro A B Test · Impact Com · Convert Web Pixel · Gdpr Backpack · Omnisend · intercom.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 23 issues on auk.ch, including 1 speed issue, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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