auk.com website review

Not measured in this review.

• Tap response (INP) got 21% slower for real visitors

  +21%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 15% slower for real visitors

  +15%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.6 MB

  5.6 MB

  Your homepage downloads 5.6 MB on a phone, 2.3 MB of it images (41%). Under 2 MB keeps phones on slow connections fast.

• 2 images far larger than shown

  520 KiB

  2 images are downloaded at several times the size a phone draws them, for example sunday_roast_US_white.jpg at 2,143 px wide, shown at 274 px. Resized copies would save about 520 KiB.

  Elements (2)

• 3 images below the first screen load straight away

  3 images further down the page (629 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (3)

• About 1.6 g of CO₂ per visit

  1.58 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 44 tap targets too small

  44 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 28 text elements with low contrast

  28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

  ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• Heading levels should only increase by one (2 elements)

  Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Banner landmark should not be contained in another landmark (1 element)

  Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Headings should not be empty (2 elements)

  Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  Elements (2)

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is long (202 characters)

  Your meta description is 202 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 16 internal links, 3 external

  The homepage links to 16 pages on auk.com and 3 external pages.

• Most text only appears after JavaScript runs

  13%

  A phone browser shows 2,269 words, but the HTML your server sends has only 285. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a meta description

  /policies/terms-of-service has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 1 page without an H1

  /products/auk-mini has no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page with very little text

  /products/auk-mini has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 12 internal pages checked

  We fetched 12 pages linked from your homepage and read each the way a search engine does.

• 23 small tap targets

  23 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 2,269 words of copy

  The homepage carries about 2,269 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 32 cookies set on arrival

  32

  Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 43 other companies contacted

  Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.