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aurlux.co website review

Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 74 checks

This review found 25 issues worth fixing on aurlux.co, 7 of them high impact, across 74 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.0 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.4 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
173 ms140 msMay 23Nov 7169 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026148 ms
Jun 6, 2026153 ms
Jun 13, 2026153 ms
Jun 20, 2026153 ms
Jun 27, 2026151 ms
Jul 4, 2026152 ms
Jul 11, 2026146 ms
Jul 18, 2026146 ms
Jul 25, 2026148 ms
Aug 1, 2026146 ms
Aug 8, 2026145 ms
Aug 15, 2026144 ms
Aug 22, 2026144 ms
Aug 29, 2026150 ms
Sep 5, 2026154 ms
Sep 12, 2026160 ms
Sep 19, 2026154 ms
Sep 26, 2026146 ms
Oct 3, 2026146 ms
Oct 10, 2026144 ms
Oct 17, 2026147 ms
Oct 24, 2026146 ms
Oct 31, 2026151 ms
Nov 7, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aurlux.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aurlux.co at 0.5 s0.5 s
  2. aurlux.co at 0.9 s0.9 s
  3. aurlux.co at 1.4 s1.4 s
  4. aurlux.co at 1.9 s1.9 s
  5. aurlux.co at 2.3 s2.3 s
  6. aurlux.co at 2.8 s2.8 s
  7. aurlux.co at 3.3 s3.3 s
  8. aurlux.co at 3.7 s3.7 s

Speed

2 to fix98
  • Render-blocking requests

    1.1 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    680 KiB

    3 images could be 680 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 7 third-party services on the page

    7 third-party services load with your homepage (heatmap.com, Google Fonts and JSDelivr CDN and others), adding 294 KiB and 120 ms of main-thread time.

  • Reduce unused JavaScript

    26 KiB

    About 26 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    19 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

3 checks passed
  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 198 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 228 ms

    228 ms

    Real visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.

  • Speed Index: 2.1 s

    2.1 s

    Visually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Time to Interactive: 2.0 s

    2.0 s

    The page is fully interactive after 2.0 s.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix69
  • 1 image over 500 KB

    content-999610-ezgif.com-optimize_1.gif weighs 4.9 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (4.9 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    hf_20260820_193647_08dfb3b3-599b-4c3b-8973-0d70e9ba9d2b.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.5 MB in 98 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 98 requests on a phone: images 766 KiB (6), scripts 427 KiB (39) and stylesheets 98 KiB (38). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8571
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (6 characters)

    Your title is only 6 characters: “Aurlux”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“”, “Effortlessly Smooth Skin” and “Visible, Long-Lasting Results”). One clear main headline is easier for people and search engines.

  • Structured data has 4 problems

    Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 24 internal links, 0 external

    The homepage links to 24 pages on aurlux.co and 0 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://aurlux.co/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aurlux.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (403 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://aurlux.co/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 1 page without a title

    https://aurlux.co/a/loop_subscriptions/customer has no <title>, so Google invents the link text in results.

  • 5 pages without a meta description

    https://aurlux.co/collections/best-sellers, https://aurlux.co/products/hair-inhibiting-oil, https://aurlux.co/pages/contact, https://aurlux.co/a/loop_subscriptions/customer and https://aurlux.co/products/hair-removal-trilogy-kit-11 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://aurlux.co/collections/best-sellers, https://aurlux.co/pages/contact and https://aurlux.co/a/loop_subscriptions/customer have no <h1> headline, so visitors and search engines get no clear main topic.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 290 words of copy

    The homepage carries about 290 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop All”, “Contact Us” and “Track Your Order”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and “3,015+ Reviews”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aurlux.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Elevate Ab Testing · Klaviyo Email Marketing Sms · Aimerce First Party Pixel · Judge Me Reviews · Bucks

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on aurlux.co, including 9 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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