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aurlux.co website review
Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 74 checks
This review found 25 issues worth fixing on aurlux.co, 7 of them high impact, across 74 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,648 of 109,350 reviewed websitesbeats 90%
- #4,460 of 61,859 online storesbeats 89%
- #4,330 of 56,401 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 145 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 153 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 148 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 160 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 147 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 151 ms |
| Nov 7, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Improve image delivery
680 KiB3 images could be 680 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (heatmap.com, Google Fonts and JSDelivr CDN and others), adding 294 KiB and 120 ms of main-thread time.
Reduce unused JavaScript
26 KiBAbout 26 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
19 KiB5 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
3 checks passed
Mobile performance score: 98
98/100Your mobile performance score is 98. That is in Google's “good” band (90 and up).
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 198 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 228 ms
228 msReal visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 2.0 s
2.0 sYour largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.
Speed Index: 2.1 s
2.1 sVisually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.
Time to Interactive: 2.0 s
2.0 sThe page is fully interactive after 2.0 s.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
1 image over 500 KB
content-999610-ezgif.com-optimize_1.gif weighs 4.9 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (4.9 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
hf_20260820_193647_08dfb3b3-599b-4c3b-8973-0d70e9ba9d2b.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.4 g of CO₂ per visit
0.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.5 MB in 98 requests
1.5 MBYour homepage downloads 1.5 MB in 98 requests on a phone: images 766 KiB (6), scripts 427 KiB (39) and stylesheets 98 KiB (38). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (6 characters)
Your title is only 6 characters: “Aurlux”. Between 30 and 65 characters leaves room to say what you do and for whom.
4 H1 headlines
There are 4 <h1> headlines (“”, “Effortlessly Smooth Skin” and “Visible, Long-Lasting Results”). One clear main headline is easier for people and search engines.
Structured data has 4 problems
Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
24 internal links, 0 external
The homepage links to 24 pages on aurlux.co and 0 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://aurlux.co/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aurlux.co/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (403 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://aurlux.co/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://aurlux.co/a/loop_subscriptions/customer has no <title>, so Google invents the link text in results.
5 pages without a meta description
https://aurlux.co/collections/best-sellers, https://aurlux.co/products/hair-inhibiting-oil, https://aurlux.co/pages/contact, https://aurlux.co/a/loop_subscriptions/customer and https://aurlux.co/products/hair-removal-trilogy-kit-11 have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://aurlux.co/collections/best-sellers, https://aurlux.co/pages/contact and https://aurlux.co/a/loop_subscriptions/customer have no <h1> headline, so visitors and search engines get no clear main topic.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
6 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 290 words of copy
The homepage carries about 290 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
8 calls to action
The homepage has 8 calls to action, for example “Shop All”, “Contact Us” and “Track Your Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and “3,015+ Reviews”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aurlux.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Elevate Ab Testing · Klaviyo Email Marketing Sms · Aimerce First Party Pixel · Judge Me Reviews · Bucks
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on aurlux.co, including 9 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.