aurumbrothers.com website review

A phone's processor spends 14.3 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and heatmap.com and others), adding 2.4 MB and 2.3 s of main-thread time.

About 794 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

alia-prod.com costs a phone 518 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 files are served with short cache lifetimes, so returning visitors download them again (298 KiB).

Google Tag Manager costs a phone 440 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 374 ms of main-thread work and 591 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

heatmap.com costs a phone 382 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 images could be 312 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 2,594 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.

personalizer.io costs a phone 178 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Visually, the page fills in at 26.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 23.6 s. Good is under 3.8 s.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 870 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.2 MB in 592 requests on a phone: scripts 2.4 MB (221), other files 1.3 MB (278) and images 1.1 MB (55). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example square1-TurquoiseBraceletV_4mm_1.webp at 390 px wide, shown at 88 px. Resized copies would save about 59 KiB.

5 images (304 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (69 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

5 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

4 images have no alt text, which hurts accessibility and image search.

Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

1 link inside paragraphs relies on colour alone to stand out.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 70 characters, so Google will cut it off around 60: “Aurum Brothers | Luxury Beaded Bracelets | Handmade in The Netherlands”.

Your meta description is 202 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 93 pages on aurumbrothers.com and 4 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://aurumbrothers.com/pages/wishlist, https://aurumbrothers.com/collections/all, https://aurumbrothers.com/collections/keystone-collection and https://aurumbrothers.com/collections/gold have no meta description, so Google writes the search snippet from whatever text it finds.

https://aurumbrothers.com/collections/bracelets-for-men and https://aurumbrothers.com/collections/one-of-a-kind-editorial have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://i.liadm.com/s/85221?&aid=4c39e10b-de2e-47fa-b55b-78531fe415cb&ref=P34C55PP6&_=0.9212479071589539.

12 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Failed to fetch r.fetch (https://aurumbrothers.com/cdn/wpm/sfe0cff12w3ebd43eapaab70107m6f8ccd4dm.js:1:74498)”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 469 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.