aussiechickencoops.com.au website review

12 images could be 906 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 193 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

alhena.ai costs a phone 144 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (alhena.ai, loox.io and omnisnippet1.com and others), adding 879 KiB and 350 ms of main-thread time.

5 KiB could be saved by minifying CSS.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

1 long task block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Aussie Mobile Chicken Coop Flat-Packed, Easy-Assemble + Exp…”.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.1 MB in 300 requests on a phone: images 1.8 MB (16), other files 1.3 MB (220) and scripts 611 KiB (46). Under 2 MB keeps phones on slow connections fast.

10 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

6 images (908 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 27 characters: “Farm & Yard - Built to Last”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 224 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://farmandyard.com.au)”.

The homepage links to 59 pages on aussiechickencoops.com.au and 9 external pages.

https://aussiechickencoops.com.au/collections/farm-yard-products, https://aussiechickencoops.com.au/policies/shipping-policy, https://aussiechickencoops.com.au/blogs/farm-yard-news and https://aussiechickencoops.com.au/blogs/events-calendar have no meta description, so Google writes the search snippet from whatever text it finds.

https://aussiechickencoops.com.au/pages/retail-store-finder, https://aussiechickencoops.com.au/pages/contact and https://aussiechickencoops.com.au/pages/freight-information have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 617 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.