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authorize.net website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 102 checks

This review found 32 issues worth fixing on authorize.net, 9 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.3 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.5 s
Jun 13, 20263.6 s
Jun 20, 20263.6 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.7 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.7 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.6 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.4 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
284 ms182 msMay 16Oct 31225 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026194 ms
May 23, 2026196 ms
May 30, 2026203 ms
Jun 6, 2026220 ms
Jun 13, 2026240 ms
Jun 20, 2026253 ms
Jun 27, 2026271 ms
Jul 4, 2026272 ms
Jul 11, 2026272 ms
Jul 18, 2026272 ms
Jul 25, 2026272 ms
Aug 1, 2026270 ms
Aug 8, 2026269 ms
Aug 15, 2026272 ms
Aug 22, 2026264 ms
Aug 29, 2026263 ms
Sep 5, 2026267 ms
Sep 12, 2026256 ms
Sep 19, 2026239 ms
Sep 26, 2026221 ms
Oct 3, 2026210 ms
Oct 10, 2026206 ms
Oct 17, 2026211 ms
Oct 24, 2026222 ms
Oct 31, 2026225 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of authorize.net (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. authorize.net at 0.5 s0.5 s
  2. authorize.net at 1.0 s1.0 s
  3. authorize.net at 1.5 s1.5 s
  4. authorize.net at 1.9 s1.9 s
  5. authorize.net at 2.4 s2.4 s
  6. authorize.net at 2.9 s2.9 s
  7. authorize.net at 3.4 s3.4 s
  8. authorize.net at 3.9 s3.9 s

authorize.net does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix52
  • Reduce unused JavaScript

    10.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.3 s faster on a phone.

  • Render-blocking requests

    1.8 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • 7 third-party services on the page

    7 third-party services load with your homepage (YouTube, Google Tag Manager and Optimizely and others), adding 2.4 MB and 1.1 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 264 KiB

    35 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 750 ms

    750 ms

    YouTube costs a phone 750 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 141 KiB

    About 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,909 HTML elements

    The page has 1,909 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 210 KiB

    6 images could be 210 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 13.9 s

    13.9 s

    The first text or image appears after 13.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.1 s

    21.1 s

    Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 13.9 s

    13.9 s

    Visually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Real-user INP: 202 ms

    202 ms

    Real visitors wait 202 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 209 ms

    209 ms

    Scripts block taps and scrolling for 209 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 72 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 72 requests on a phone: scripts 2.2 MB (19), images 398 KiB (21) and fonts 381 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1623941357644.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9596
  • Positive tabindex

    27 elements have a tabindex above 0, which scrambles the keyboard order.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is long (85 characters)

    Your title is 85 characters, so Google will cut it off around 60: “Credit card payment processor, online payments systems and processing | Authorize.net”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (244 characters)

    Your meta description is 244 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 59 internal links, 12 external

    The homepage links to 59 pages on authorize.net and 12 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Welcome to the new Authorize.net”.

  • Canonical URL set

    The canonical URL is https://www.authorize.net/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.authorize.net/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (839 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 26 small tap targets

    26 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.visa.com/privacy.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (authorize.net).

  • Valid certificate (149 days left)

    The certificate from SSL Corporation · Cloudflare TLS Issuing ECC CA 3 verifies for authorize.net and is valid for another 149 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://authorize.net redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (35 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    authorize.net has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    authorize.net's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    authorize.net was registered in Nov 1996 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2028

    authorize.net is registered until Nov 2028.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 865 words of copy

    The homepage carries about 865 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Contact us”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Pricing”, “Contact us” and “Start accepting mobile payments”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:66.185.176.0/20 ip4:8.20.172.0/24 ip4:198.241.162.10 ip4:198.241.162.56 ip4:198.241.168.128 ip4:198.241.168.…”.

  • DKIM signing found

    A DKIM key is published (selector “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
1996
Headquarters
American Fork

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on authorize.net, including 19 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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