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autoobsessed.com website review
Visit site (opens in a new tab)Reviewed 11 November 202639 issues · 88 checks
This review found 39 issues worth fixing on autoobsessed.com, 13 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,242 of 109,350 reviewed websitesbeats 72%
- #16,619 of 61,859 online storesbeats 67%
- #16,121 of 56,401 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 125 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 130 ms |
| Nov 7, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
3.5 s · 1.1 MB16 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.
Reduce unused JavaScript
1.9 s · 353 KiBAbout 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
1.9 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
4,202 HTML elements
The page has 4,202 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
900 ms · 137 KiBAbout 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 49 KiB10 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, codeblackbelt.com and Shopify and others), adding 356 KiB and 364 ms of main-thread time.
Minify JavaScript
150 ms · 9 KiB9 KiB could be saved by minifying JavaScript.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Auto Obsessed”.
Time to Interactive: 16.7 s
16.7 sThe page becomes fully interactive after 16.7 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.149
0.149The layout shifts by 0.149 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 102 ms
102 msReal visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user TTFB: 447 ms
447 msReal visitors wait 447 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 63 ms
63 msScripts block the page for only 63 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 180 requests
3.3 MBYour homepage downloads 3.3 MB in 180 requests on a phone: images 1.3 MB (23), scripts 801 KiB (57) and other files 683 KiB (82). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
406 KiB7 images are downloaded at several times the size a phone draws them, for example auto-obsessed-home-page-banner-detailing-services-studio_x10 at 1,903 px wide, shown at 428 px. Resized copies would save about 406 KiB.
1 image in older formats
1 image (166 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (125 elements)
All page content should be contained by landmarks: 125 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
42 links without text
42 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
14 links crawlers can't follow
14 links have no real href, so search engines can't follow them.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
387 internal links, 6 external
The homepage links to 387 pages on autoobsessed.com and 6 external pages.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Discover premium car care products and detailing supplies at Auto Obsessed. Shop our extensive range of high-quality it…”.
Title: 62 characters
Your title is a healthy 62 characters: “Premium Car Care Products & Detailing Supplies | Auto Obsessed”.
Canonical URL set
The canonical URL is https://www.autoobsessed.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.autoobsessed.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,331 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.autoobsessed.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.autoobsessed.com/collections/exterior and https://www.autoobsessed.com/collections/exterior-1 all use the title “Exterior – Auto Obsessed”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://www.autoobsessed.com/pages/wish-list, https://www.autoobsessed.com/collections/all, https://www.autoobsessed.com/collections/obssssd-1, https://www.autoobsessed.com/collections/exterior, https://www.autoobsessed.com/collections/interior and https://www.autoobsessed.com/collections/accessories and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: $(...).imagesLoaded is not a function”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
357 of 384 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 10-field form
Your longest form asks for 10 fields (3 required). Every extra field lowers completion.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 1,256 words of copy
The homepage carries about 1,256 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP BY BRAND” and “SHOP SUPPLIES”.
9 calls to action
The homepage has 9 calls to action, for example “Shop By Brand”, “SHOP SUPPLIES” and “DETAILING START-UP”.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at autoobsessed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Minmaxify Order Limits · Currency Converter · Ta Labels Badges · cloudfront.net · w3apps.co · goaffpro.com · recovermycart.com · spicegems.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Edmonton
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on autoobsessed.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.