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ava-be.com website review
Visit site (opens in a new tab)Reviewed 5 November 202633 issues · 103 checks
This review found 33 issues worth fixing on ava-be.com, 10 of them high impact, across 103 checks. The most urgent: page weight: 5.6 MB in 411 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #14,495 of 82,915 reviewed websitesbeats 78%
- #8,511 of 41,463 online storesbeats 74%
- #8,204 of 36,827 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 103 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 99 ms |
| Jun 6, 2026 | 103 ms |
| Jun 13, 2026 | 101 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 158 ms |
| Sep 5, 2026 | 159 ms |
| Sep 12, 2026 | 160 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 158 ms |
| Oct 3, 2026 | 160 ms |
| Oct 10, 2026 | 158 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 169 ms |
| Oct 31, 2026 | 164 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.0 s
5.9 s
6.7 s
ava-be.com does not allow embedding, so this is Google's rendering of the page.
Speed
3,513 HTML elements
The page has 3,513 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
700 ms · 2.0 MB45 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.
Mobile performance score: 76
76/100Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
300 ms · 74 KiBAbout 74 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 121 ms
121 msShopify costs a phone 121 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Shopify and Trust Pilot and others), adding 699 KiB and 305 ms of main-thread time.
Reduce unused CSS
150 ms · 22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
57 KiB11 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.3 s
20.3 sThe page becomes fully interactive after 20.3 s. Good is under 3.8 s.
Largest Contentful Paint: 6.2 s
6.2 sYour largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 65% slower for real visitors
+65%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 165 ms
165 msReal visitors wait 165 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 562 ms
562 msReal visitors wait 562 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 10 ms
10 msScripts block the page for only 10 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.6 MB in 411 requests
5.6 MBYour homepage downloads 5.6 MB in 411 requests on a phone: images 3.7 MB (63), other files 1,007 KiB (191) and scripts 737 KiB (136). Under 2 MB keeps phones on slow connections fast.
15 images below the first screen load straight away
15 images further down the page (471 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
61 form fields without a label
61 form fields have no label, so screen readers announce an empty box and autofill guesses.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (12 elements)
Alternative text of images should not be repeated as text: 12 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
94 internal links, 25 external
The homepage links to 94 pages on ava-be.com and 25 external pages.
6 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “Ava Be - Trendy Women's Clothing with Fast Shipping”.
Canonical URL set
The canonical URL is https://ava-be.com/en-us.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ava-be.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,405 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/en-us/pages/wishlist, /en-us/collections/summer-sales and /en-us/collections/best-selling have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/en-us/pages/wishlist, /en-us/collections/summer-sales, /en-us/collections/nouveautes, /en-us/collections/gilet-bandana and /en-us/collections/best-selling have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (ava-be.com).
Valid certificate (55 days left)
The certificate from Let's Encrypt · YE1 verifies for ava-be.com and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ava-be.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (37 internal, 16 external) answered without errors; 7 did not answer within 5 s.
Domain and trust
No CAA record
ava-be.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ava-be.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 6 years old
6 yearsava-be.com was registered in Oct 2020 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
ava-be.com is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 216 words
The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Track my order”.
18 short forms
18 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Email authentication
No DMARC policy
ava-be.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 45/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Microsoft Clarity · Sortd Merchandiser · Swatch King · T Lab Ai Translate · Variant Image Swatch · Cartbite · Wishlist Power · amazonaws.com · baback.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Marseille
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on ava-be.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.