avebe.com website review

6 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

About 288 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 56 (desktop: 71). Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (Google Tag Manager, Cookiebot and Cloudflare CDN and others), adding 711 KiB and 690 ms of main-thread time.

Google Tag Manager costs a phone 628 ms of main-thread work and 547 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (33 KiB).

About 29 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We gebruiken cookies om content en advertenties te personal…”. Most of its time is element render delay (4.9 s).

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 447 ms in total while the page loads. Good is under 200 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.4 MB in 48 requests on a phone: images 1.5 MB (22), scripts 788 KiB (10) and fonts 159 KiB (3). Under 2 MB keeps phones on slow connections fast.

3 images (391 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

8 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your meta description is 213 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 104 pages on avebe.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/markets/food/processed-cheese and /markets/food/processed-fish use the same meta description. A description written for each page earns more clicks.

/markets/food/processed-cheese and /markets/food/dairy took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

1 link to other sites is dead, for example http://twitter.com/share?url=https%3A%2F%2Fwww.avebe.com%2F&text=Home (520).

1 link go through two or more redirects, for example https://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.avebe.com%2F.

Your security.txt expired on 2026-07-01, so researchers may not trust its contact details.

avebe.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 416 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.