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avenys.com website review

Visit site (opens in a new tab)Reviewed 8 November 202649 issues · 112 checks

This review found 49 issues worth fixing on avenys.com, 10 of them high impact, across 112 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.6 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
279 ms116 msMay 16Oct 31226 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026135 ms
May 23, 2026137 ms
May 30, 2026136 ms
Jun 6, 2026136 ms
Jun 13, 2026144 ms
Jun 20, 2026167 ms
Jun 27, 2026182 ms
Jul 4, 2026207 ms
Jul 11, 2026225 ms
Jul 18, 2026224 ms
Jul 25, 2026222 ms
Aug 1, 2026221 ms
Aug 8, 2026236 ms
Aug 15, 2026243 ms
Aug 22, 2026259 ms
Aug 29, 2026260 ms
Sep 5, 2026247 ms
Sep 12, 2026243 ms
Sep 19, 2026226 ms
Sep 26, 2026215 ms
Oct 3, 2026217 ms
Oct 10, 2026220 ms
Oct 17, 2026226 ms
Oct 24, 2026228 ms
Oct 31, 2026226 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of avenys.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. avenys.com at 0.4 s0.4 s
  2. avenys.com at 0.8 s0.8 s
  3. avenys.com at 1.1 s1.1 s
  4. avenys.com at 1.5 s1.5 s
  5. avenys.com at 1.9 s1.9 s
  6. avenys.com at 2.3 s2.3 s
  7. avenys.com at 2.6 s2.6 s
  8. avenys.com at 3.0 s3.0 s

avenys.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix70
  • Render-blocking requests

    1.6 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Google Tag Manager and Shopify and others), adding 1.6 MB and 684 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 554 KiB

    About 554 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 88 KiB

    About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    478 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

  • Clarity adds 272 ms

    272 ms

    Clarity costs a phone 272 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,240 HTML elements

    The page has 2,240 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 86 ms

    86 ms

    Shopify costs a phone 86 ms of main-thread work and 561 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 66 ms

    66 ms

    azurefd.net costs a phone 66 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Amazon Web Services adds 37 ms

    37 ms

    Amazon Web Services costs a phone 37 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 110 KiB

    6 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 287 ms

    287 ms

    Real visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 67% slower for real visitors

    +67%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 135 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 612 ms

    612 ms

    Real visitors wait 612 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 69 ms

    69 ms

    Scripts block the page for only 69 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.0 MB in 404 requests

    11.0 MB

    Your homepage downloads 11.0 MB in 404 requests on a phone: media 6.7 MB (2), scripts 1.7 MB (100) and other files 1.4 MB (249). Under 2 MB keeps phones on slow connections fast.

  • About 3.1 g of CO₂ per visit

    3.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.11 g of CO₂e: 372.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9192
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (9 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 14 links crawlers can't follow

    14 links have no real href, so search engines can't follow them.

  • 256 internal links, 16 external

    The homepage links to 256 pages on avenys.com and 16 external pages.

5 checks passed
  • Title: 65 characters

    Your title is a healthy 65 characters: “Skincare ⋅ Jewelry ⋅ Makeup ⋅ Wellness ⋅ AVENYS – AVENYS MALAYSIA”.

  • Canonical URL set

    The canonical URL is https://www.avenys.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.avenys.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,106 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to /pages/membership, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a meta description

    /pages/wishlist, /pages/vlog, /pages/dealers-1 and /collections/watches have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/adset-avenys-skincare-sun, whose canonical is /collections/sunscreen. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /pages/dealers-1 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /pages/wishlist and /pages/dealers-1 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    59 of 60 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.avenys.com/pages/membership (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.avenys.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (avenys.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE2 verifies for avenys.com and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://avenys.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    avenys.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 6 years old

    6 years

    avenys.com was registered in Feb 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for avenys.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2028

    avenys.com is registered until Feb 2028.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 8 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,297 words of copy

    The homepage carries about 1,297 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT PRIVATE CONCIERGE”.

  • 60 calls to action

    The homepage has 60 calls to action, for example “Register”, “Help & contact” and “Quick Shop”.

  • 22 short forms

    22 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be avenys.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.avenys.com ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Microsoft Clarity · Lucky Orange · Judge Me Reviews · Analyzely · Pagefly Ai Page Builder · Estimated Delivery Days · azureedge.net · rise-ai.com · roseperl.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 49 issues on avenys.com, including 22 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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