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avides.shop website review

Visit site (opens in a new tab)Reviewed 10 November 202624 issues · 96 checks

This review found 24 issues worth fixing on avides.shop, 8 of them high impact, across 96 checks. The most urgent: 5 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s837 msMay 23Nov 7954 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026942 ms
May 30, 2026944 ms
Jun 6, 2026973 ms
Jun 13, 2026995 ms
Jun 20, 2026997 ms
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 2026981 ms
Jul 25, 2026931 ms
Aug 1, 2026927 ms
Aug 8, 2026935 ms
Aug 15, 2026935 ms
Aug 22, 2026982 ms
Aug 29, 2026914 ms
Sep 5, 2026895 ms
Sep 12, 2026900 ms
Sep 19, 2026871 ms
Sep 26, 2026886 ms
Oct 3, 2026863 ms
Oct 10, 2026870 ms
Oct 17, 2026889 ms
Oct 24, 2026912 ms
Oct 31, 2026951 ms
Nov 7, 2026954 ms
Real-visitor tap response (INP)75th percentile, phones
105 ms87 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202689 ms
May 30, 202693 ms
Jun 6, 202693 ms
Jun 13, 202695 ms
Jun 20, 202698 ms
Jun 27, 2026101 ms
Jul 4, 2026103 ms
Jul 11, 202698 ms
Jul 18, 202691 ms
Jul 25, 202689 ms
Aug 1, 202694 ms
Aug 8, 202698 ms
Aug 15, 2026100 ms
Aug 22, 2026102 ms
Aug 29, 202695 ms
Sep 5, 202693 ms
Sep 12, 202693 ms
Sep 19, 202689 ms
Sep 26, 202691 ms
Oct 3, 202689 ms
Oct 10, 202695 ms
Oct 17, 202699 ms
Oct 24, 202699 ms
Oct 31, 202698 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of avides.shop (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. avides.shop at 0.4 s0.4 s
  2. avides.shop at 0.8 s0.8 s
  3. avides.shop at 1.2 s1.2 s
  4. avides.shop at 1.6 s1.6 s
  5. avides.shop at 1.9 s1.9 s
  6. avides.shop at 2.3 s2.3 s
  7. avides.shop at 2.7 s2.7 s
  8. avides.shop at 3.1 s3.1 s

avides.shop does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix63
  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    600 ms · 395 KiB

    14 images could be 395 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • 1,900 HTML elements

    The page has 1,900 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, POWr and JSDelivr CDN and others), adding 350 KiB and 189 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 22 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Reduce unused JavaScript

    120 ms · 47 KiB

    About 47 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 120 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Render-blocking requests

    100 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 460 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 186 ms

    186 ms

    Real visitors wait 186 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 45 ms

    45 ms

    Scripts block the page for only 45 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    2 KiB

    1 image is downloaded at several times the size a phone draws it, for example Generator4.webp at 768 px wide, shown at 253 px. Resized copies would save about 2 KiB.

  • 1 image in older formats

    1 image (65 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 2.0 MB in 183 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 183 requests on a phone: other files 754 KiB (82), images 547 KiB (17) and scripts 382 KiB (52). That is a lean page.

Accessibility

3 to fixGoogle 9796
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (29 characters)

    Your title is only 29 characters: “AVIDES B2B-Shop – Avides.Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 83 internal links, 16 external

    The homepage links to 83 pages on avides.shop and 16 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://avides.shop/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://avides.shop/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (795 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 10 pages without a meta description

    /collections/aktuelle-auktionen, /collections/apple-watches-sofortkauf, /collections/apple-mac-mini-sofortkauf, /collections/ipads-sofortkauf, /collections/macbooks-sofortkauf and /collections/drohnen-sofortkauf and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /collections/aktuelle-auktionen, /collections/tiktok-feed-angebote, /collections/apple-watches-sofortkauf, /collections/apple-mac-mini-sofortkauf, /collections/ipads-sofortkauf and /collections/macbooks-sofortkauf and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 7 small tap targets

    7 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (avides.shop).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE2 verifies for avides.shop and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://avides.shop redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (38 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    avides.shop has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    avides.shop's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 2 years old

    2 years

    avides.shop was registered in Jun 2024 through united-domains GmbH. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    avides.shop is registered until Jun 2027.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 294 words of copy

    The homepage carries about 294 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “SHOP NOW”, “Shop now” and “Avides.Shop”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

Email authentication

2 to fix0
  • No DMARC policy

    avides.shop has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    avides.shop has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    avides.shop has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Inbox · Tipo Product Auction · powr.io · elfsight.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 24 issues on avides.shop, including 8 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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