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avob.com website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 95 checks

This review found 32 issues worth fixing on avob.com, 12 of them high impact, across 95 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

5 to fix47
  • Use efficient cache lifetimes

    4.3 s · 1.4 MB

    50 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Improve image delivery

    1.1 s · 723 KiB

    8 images could be 723 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    900 ms · 174 KiB

    About 174 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Render-blocking requests

    600 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, termsfeed.com and FontAwesome CDN and others), adding 597 KiB and 128 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 353 ms of it running JavaScript. That is comfortably low.

  • Server response: 188 ms

    188 ms

    Your server sent the HTML in 188 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix44
  • Largest Contentful Paint: 9.8 s

    9.8 s

    Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SPÉCIALISTE DE LA GESTION ENERGETIQUE CONNECTEE”.

  • Time to Interactive: 9.8 s

    9.8 s

    The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.352

    0.352

    The layout shifts by 0.352 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 14 ms

    14 ms

    Scripts block the page for only 14 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.1 MB in 61 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 61 requests on a phone: images 1.1 MB (16), fonts 497 KiB (6) and scripts 478 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    251 KiB

    2 images are downloaded at several times the size a phone draws them, for example Schema_solutions-1413-×-1100-px-1800-×-1100-px7.png at 3,150 px wide, shown at 312 px. Resized copies would save about 251 KiB.

  • 2 images in older formats

    2 images (278 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (107 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 72.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8692
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 6 H1 headlines

    There are 6 <h1> headlines (“Faites des économies rapidement”, “Tirez profit d’une solution complète et efficace” and “Lancez votre projet en toute simplicité”). One clear main headline is easier for people and search engines.

  • Meta description is long (200 characters)

    Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 30 internal links, 3 external

    The homepage links to 30 pages on avob.com and 3 external pages.

6 checks passed
  • Title: 65 characters

    Your title is a healthy 65 characters: “Solutions de performance énergétique - Parc IT et bâtiments| AVOB”.

  • Canonical URL set

    The canonical URL is https://avob.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.avob.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (700 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /management-de-lenergie-des-parcs-it_avob and /management-de-lenergie-des-parcs-it all use the title “Management de l’énergie des parcs It | AVOB”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /a_propos_avob, /equipe_avob, /ressources and /conference-du-30-septembre-2025-lors-du-salon-ibs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /management-de-lenergie-des-parcs-it_avob and /management-de-lenergie-des-parcs-it use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /solutions-iot-de-pilotage-de-lenergie_avob, whose canonical is /sensorqr. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (avob.com).

  • Valid certificate (77 days left)

    The certificate from Let's Encrypt · YE2 verifies for avob.com and is valid for another 77 days.

  • http:// redirects to https

    http://avob.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 18 links work

    All 18 links checked from your homepage (15 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    avob.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    avob.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    avob.com was registered in Aug 2001 through OVH sas. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    avob.com is registered until Aug 2027.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 599 words of copy

    The homepage carries about 599 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “[email protected]”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be avob.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:servers.ourmailsender.com include:_spf.google.com include:spf.zoho.com include:transmail.net include:_sp…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 2 plugins are behind their latest release.logo-showcase-with-slick-slider 3.1 → 3.3.8 · wp-pagenavi 2.70 → 3.0.1

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
OVHcloud

Company

Headquarters
Boulogne-Billancourt

Upkeep, stack, hiring and company data from programmable.info

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