avon.uk.com website review

The page has 3,021 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

8 third-party services load with your homepage (Shopify, Clarity and Optanon and others), adding 1.6 MB and 344 ms of main-thread time.

About 250 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

A phone's processor spends 3.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 99 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 files are served with short cache lifetimes, so returning visitors download them again (80 KiB).

7 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

11 KiB could be saved by minifying JavaScript.

6 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

About 55 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday offers across all Avon products including skin…”.

The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 275 requests on a phone: images 1.5 MB (57), other files 1.1 MB (160) and scripts 696 KiB (46). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements have a tabindex above 0, which scrambles the keyboard order.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

57 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

15 form fields have no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

The homepage links to 417 pages on avon.uk.com and 14 external pages.

/collections/shop-all, /collections/black-friday, /collections/black-friday-skincare, /collections/black-friday-make-up, /collections/black-friday-fragrance and /collections/black-friday-bath-and-body and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

38 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.

1 link to other sites is dead, for example https://www.shopwithmyrep.co.uk/manager/representative/ (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

uk.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 399 words of visible text.

avon.uk.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Meta Pixel, Microsoft Ads and Microsoft Clarity and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 14 cookies (measured from a US location before any click).

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.