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avrist.com website review

Visit site (opens in a new tab)Reviewed 30 October 202641 issues · 94 checks

This review found 41 issues worth fixing on avrist.com, 19 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.8 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
442 ms278 msMay 9Oct 24335 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026381 ms
May 16, 2026349 ms
May 23, 2026349 ms
May 30, 2026347 ms
Jun 6, 2026359 ms
Jun 13, 2026315 ms
Jun 20, 2026297 ms
Jun 27, 2026336 ms
Jul 4, 2026299 ms
Jul 11, 2026342 ms
Jul 18, 2026329 ms
Jul 25, 2026306 ms
Aug 1, 2026324 ms
Aug 8, 2026324 ms
Aug 15, 2026337 ms
Aug 22, 2026373 ms
Aug 29, 2026338 ms
Sep 5, 2026349 ms
Sep 12, 2026336 ms
Sep 19, 2026332 ms
Sep 26, 2026423 ms
Oct 3, 2026382 ms
Oct 10, 2026382 ms
Oct 17, 2026387 ms
Oct 24, 2026335 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of avrist.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. avrist.com at 1.1 s1.1 s
  2. avrist.com at 2.3 s2.3 s
  3. avrist.com at 3.4 s3.4 s
  4. avrist.com at 4.5 s4.5 s
  5. avrist.com at 5.6 s5.6 s
  6. avrist.com at 6.8 s6.8 s
  7. avrist.com at 7.9 s7.9 s
  8. avrist.com at 9.0 s9.0 s

avrist.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix25
  • Render-blocking requests

    1.9 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Reduce unused JavaScript

    1.5 s · 264 KiB

    About 264 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    150 ms · 5.8 MB

    8 images could be 5.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 135 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (135 KiB).

  • Font display

    700 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

  • Google Tag Manager adds 305 ms

    305 ms

    Google Tag Manager costs a phone 305 ms of main-thread work and 489 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Facebook and Google Analytics), adding 644 KiB and 405 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.78

    0.78

    For real visitors the layout shifts by 0.78 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 16.5 s

    16.5 s

    Your largest element takes 16.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “loop-image”.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.686

    0.686

    The layout shifts by 0.686 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 698 ms

    698 ms

    Scripts block taps and scrolling for 698 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 360 ms

    360 ms

    Real visitors wait 360 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 381 ms to 335 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 540 ms

    540 ms

    Real visitors wait 540 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

5 to fix14
  • Page weight: 7.6 MB in 80 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 80 requests on a phone: images 6.6 MB (33), scripts 890 KiB (26) and fonts 63 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    969 KiB

    4 images are downloaded at several times the size a phone draws them, for example a18f9817-705f-48cc-9e57-3cacf9941ffb-zzzzzzzzaaaaa.png at 1,440 px wide, shown at 390 px. Resized copies would save about 969 KiB.

  • 5 images in older formats

    5 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    a18f9817-705f-48cc-9e57-3cacf9941ffb-zzzzzzzzaaaaa.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.2 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 8593
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10066
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Avrist Assurance”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (16 characters)

    Your meta description is only 16 characters: “Avrist Assurance”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://avrist.com/sitemap.xml, so Google discovers your pages only by following links.

  • 21 internal links, 41 external

    The homepage links to 21 pages on avrist.com and 41 external pages.

2 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (438 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 9 pages share a title

    /, /tanya-avrista, /pencarian, /produk/individu, /produk/korporasi and /klaim-layanan/klaim and 3 others all use the title “Avrist Assurance”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages share a meta description

    /tanya-avrista, /pencarian, /produk/individu, /produk/korporasi, /klaim-layanan/klaim and /hubungi-kami and 2 others use the same meta description. A description written for each page earns more clicks.

  • 7 pages without an H1

    /pencarian, /produk/individu, /produk/korporasi, /klaim-layanan/klaim, /hubungi-kami and /syarat-penggunaan and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 pages with very little text

    /tanya-avrista, /pencarian, /produk/individu, /produk/korporasi, /klaim-layanan/klaim and /hubungi-kami and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 24 small tap targets

    24 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error with Permissions-Policy header: Parse of permissions policy failed because of errors reported by structured heade…”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (avrist.com).

  • Valid certificate (190 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for avrist.com and is valid for another 190 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • All 30 links work

    All 30 links checked from your homepage (10 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    avrist.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    avrist.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 17 years old

    17 years

    avrist.com was registered in Jun 2009 through PT Biznet GIO Nusantara. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    avrist.com is registered until Jun 2027.

Content and conversion

3 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 416 words of copy

    The homepage carries about 416 words of visible text.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:202.59.164.146 ip6:2a01:111:f403:c400:0:0:0:2 ip6:2a01:111:f400:feab:0:0:0:725 ip6:2a01:111:f400:feab:0:0:0:…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
PT. NAP Info Lintas Nusa

Company

Headquarters
Jakarta

Upkeep, stack, hiring and company data from programmable.info

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