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awaze.com website review

Visit site (opens in a new tab)Reviewed 31 October 202616 issues · 73 checks

This review found 16 issues worth fixing on awaze.com, 4 of them high impact, across 73 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
82 ms72 msMay 9Oct 2478 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202681 ms
May 16, 202680 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202678 ms
Jun 27, 202678 ms
Jul 4, 202679 ms
Jul 11, 202678 ms
Jul 18, 202677 ms
Jul 25, 202676 ms
Aug 1, 202678 ms
Aug 8, 202678 ms
Aug 15, 202679 ms
Aug 22, 202680 ms
Aug 29, 202677 ms
Sep 5, 202678 ms
Sep 12, 202678 ms
Sep 19, 202673 ms
Sep 26, 202676 ms
Oct 3, 202675 ms
Oct 10, 202677 ms
Oct 17, 202680 ms
Oct 24, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of awaze.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. awaze.com at 0.4 s0.4 s
  2. awaze.com at 0.8 s0.8 s
  3. awaze.com at 1.1 s1.1 s
  4. awaze.com at 1.5 s1.5 s
  5. awaze.com at 1.9 s1.9 s
  6. awaze.com at 2.3 s2.3 s
  7. awaze.com at 2.6 s2.6 s
  8. awaze.com at 3.0 s3.0 s

Speed

4 to fix77
  • Improve image delivery

    1.4 s · 390 KiB

    4 images could be 390 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 102 KiB

    About 102 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    200 ms · 65 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

  • Legacy JavaScript

    200 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (srcspot.com, Google Tag Manager and Cloudflare CDN and others), adding 245 KiB and 139 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 177 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Awaze whiteout logo”.

  • Real-user TTFB: 983 ms

    983 ms

    Real visitors wait 983 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 5.6 s

    5.6 s

    The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 81 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 82 ms

    82 ms

    Real visitors wait 82 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 85 ms

    85 ms

    Scripts block the page for only 85 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 2 images in older formats

    2 images (390 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (52 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 29.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 874 KiB in 37 requests

    874 KiB

    Your homepage downloads 874 KiB in 37 requests on a phone: images 524 KiB (8), scripts 239 KiB (12) and fonts 77 KiB (5). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 27 internal links, 9 external

    The homepage links to 27 pages on awaze.com and 9 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Awaze is the largest managed vacation rentals business in Europe. Learn about the parent of brands cottages.com, Hoseas…”.

  • One H1 headline

    Your main headline reads: “Europe’s Largest Holiday Rentals Group”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Awaze | Europe’s Leading Managed Vacation Rentals Group”.

  • Canonical URL set

    The canonical URL is https://www.awaze.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.awaze.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (324 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 310 words of copy

    The homepage carries about 310 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at awaze.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Liquid Web

Company

Founded
1969

Upkeep, stack, hiring and company data from programmable.info

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