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awolvision.de website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 105 checks
This review found 40 issues worth fixing on awolvision.de, 15 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #44,354 of 81,078 reviewed websitesbeats 40%
- #25,407 of 40,017 online storesbeats 31%
- #23,774 of 35,408 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 165 ms |
| May 23, 2026 | 178 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 167 ms |
| Jul 4, 2026 | 158 ms |
| Jul 11, 2026 | 148 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 134 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 152 ms |
| Sep 5, 2026 | 168 ms |
| Sep 12, 2026 | 177 ms |
| Sep 19, 2026 | 188 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 186 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 190 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 157 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.3 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
1.9 s18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
4.3 MB15 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 2.5 MB and 1.6 s of main-thread time.
Reduce unused CSS
750 ms · 200 KiBAbout 200 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google CDN adds 611 ms
611 msGoogle CDN costs a phone 611 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 376 ms
376 msGoogle Tag Manager costs a phone 376 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 379 ms. During a long task the page ignores taps.
Google Maps adds 186 ms
186 msGoogle Maps costs a phone 186 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
smooch.io adds 97 ms
97 mssmooch.io costs a phone 97 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Improve image delivery
19 KiB1 image could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 203 ms
203 msYour server sent the HTML in 203 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 32.8 s
32.8 sThe page becomes fully interactive after 32.8 s. Good is under 3.8 s.
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero Slide”.
Speed Index: 14.9 s
14.9 sVisually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 165 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 391 ms
391 msReal visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 9.0 MB in 194 requests
9.0 MBYour homepage downloads 9.0 MB in 194 requests on a phone: scripts 4.0 MB (85), media 3.7 MB (1) and other files 419 KiB (48). Under 2 MB keeps phones on slow connections fast.
About 2.5 g of CO₂ per visit
2.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 305.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with role="dialog" or role="alertdialog" do not have accessible names.
Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
33 internal links, 13 external
The homepage links to 33 pages on awolvision.de and 13 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “AWOL Vision steht für erstklassiges Heimkino mit dem besten 4K-Laser-Projektor, Leinwand und innovativem Soundsystem. A…”.
One H1 headline
Your main headline reads: “AWOL Valerion: Hollywood Standard 4K Heimkino-Projektoren”.
Title: 50 characters
Your title is a healthy 50 characters: “Heimkino Beamer: Beeindruckend in 4K | AWOL Vision”.
Canonical URL set
The canonical URL is https://awolvision.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://awolvision.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (730 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
/pages/zahlungsbedingungen, /pages/erstattungspolitik and /pages/versandpolitik all use the title “AWOL”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
/pages/zahlungsbedingungen, /pages/erstattungspolitik and /pages/versandpolitik have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/thunderbeat, whose canonical is /products/awol-grandvista-thunderbeat-lautprecher. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
/products/luxvision-4k-120hz-ust-projector, /products/4k-ultrakurzdistanz-beamer-aetherion-max, /pages/aetherion-neue-markteinfuehrung, /collections/bildschirm, /products/thunderbeat and /collections/zubehor and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/products/luxvision-4k-120hz-ust-projector, /products/4k-ultrakurzdistanz-beamer-aetherion-max and /products/thunderbeat have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
/products/luxvision-4k-120hz-ust-projector took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (awolvision.de).
Valid certificate (70 days left)
The certificate from Let's Encrypt · YR1 verifies for awolvision.de and is valid for another 70 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://awolvision.de redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 36 links work
All 36 links checked from your homepage (26 internal, 10 external) answered without errors.
Domain and trust
No CAA record
awolvision.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 520 words of copy
The homepage carries about 520 words of visible text.
5 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Aetherion shop”, “Valerion shop” and “Leinwände shop”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 22 testimonial or review blocks and 9 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
No DMARC policy
awolvision.de has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
awolvision.de has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
awolvision.de has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on awolvision.de, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.