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axerve.com website review
Visit site (opens in a new tab)Reviewed 20 October 202633 issues · 104 checks
This review found 33 issues worth fixing on axerve.com, 15 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 121 ms |
| May 9, 2026 | 121 ms |
| May 16, 2026 | 121 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 122 ms |
| Jul 18, 2026 | 126 ms |
| Jul 25, 2026 | 125 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 114 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 118 ms |
| Oct 3, 2026 | 117 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
axerve.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
10.1 s · 2.3 MB26 files are served with short cache lifetimes, so returning visitors download them again (2.3 MB).
Reduce unused JavaScript
5.1 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Font display
1.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.0 s).
Mobile performance score: 46
46/100Your mobile performance score is 46 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Document request latency
312 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused CSS
285 KiBAbout 285 KiB of CSS is downloaded but never applied on this page.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,796 HTML elements
The page has 1,796 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Accessibe Accessibility Overlay, Hubspot and Hotjar and others), adding 721 KiB and 449 ms of main-thread time.
Legacy JavaScript
200 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.
Improve image delivery
80 KiB3 images could be 80 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 452 ms
452 msYour server sent the HTML in 452 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Il presente sito web utilizza cookie tecnici, statistici, d…”.
Time to Interactive: 24.7 s
24.7 sThe page becomes fully interactive after 24.7 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 625 ms
625 msScripts block taps and scrolling for 625 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 530 ms
530 msReal visitors wait 530 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.029
0.029The layout barely moves while loading (CLS 0.029, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 77 requests
5.5 MBYour homepage downloads 5.5 MB in 77 requests on a phone: scripts 2.6 MB (20), other files 1.7 MB (36) and HTML 472 KiB (4). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
carousel-mini-mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (61 elements)
All page content should be contained by landmarks: 61 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 82 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
16 H1 headlines
There are 16 <h1> headlines (“POS Easy MiniCompatto, smart e conveniente”, “Smart POS Easy,zero canone,1% di commissioni” and “Smart POS Easy,zero commissioni,un solo canone me…”). One clear main headline is easier for people and search engines.
89 internal links, 7 external
The homepage links to 89 pages on axerve.com and 7 external pages.
7 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Axerve è il primo hub dei pagamenti in Italia sia online che in negozio: POS e Soluzioni per Ecommerce con oltre 250 me…”.
Title: 44 characters
Your title is a healthy 44 characters: “Pagamenti POS e Soluzioni Ecommerce | Axerve”.
Canonical URL set
The canonical URL is https://www.axerve.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.axerve.com/sitemap-index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,639 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
/accedi has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
21 third-party cookies
21 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 small tap targets
5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (axerve.com).
Valid certificate (143 days left)
The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for axerve.com and is valid for another 143 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://axerve.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 32 links work
All 32 links checked from your homepage (29 internal, 3 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
Domain expires in 79 days
axerve.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
axerve.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
axerve.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 8 years old
8 yearsaxerve.com was registered in Jan 2018 through Register SPA. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,189 words of copy
The homepage carries about 1,189 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be axerve.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:213.218.32.0/19 include:spf.byway.it mx include:auth.msgapp.com include:spf.protection.outlook.com include:s…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar and HubSpot (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Gatsby
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on axerve.com, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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