azcentral.com website review

Integral Ad Science costs a phone 2.3 s of main-thread work and 338 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

149 files are served with short cache lifetimes, so returning visitors download them again (725 KiB).

A phone's processor spends 13.8 s on main-thread work while loading, 10.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google/Doubleclick Ads costs a phone 1.2 s of main-thread work and 566 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Integral Ad Science, Google/Doubleclick Ads and confiant-integrations.net and others), adding 2.5 MB and 5.3 s of main-thread time.

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 780 ms. During a long task the page ignores taps.

Taboola costs a phone 546 ms of main-thread work and 1,022 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

confiant-integrations.net costs a phone 594 ms of main-thread work and 215 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polar costs a phone 299 ms of main-thread work and 183 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 90 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

91 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Scripts block taps and scrolling for 4.5 s in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 45.7 s. Good is under 3.8 s.

Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 1,109 requests on a phone: scripts 2.7 MB (72), other files 980 KiB (585) and images 343 KiB (293). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 48 pages on azcentral.com and 49 external pages.

Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

Your homepage links to /story/money/real-estate/2026/11/01/what-areas-of-metro-phoenix-saw-home-prices-soar/92451514007 and /story/news/politics/elections/2026/09/30/arizona-2026-election-guide/91924021007, which answer with an error. Visitors hit a dead end and search engines drop them.

/obituaries and /public-notices have no meta description, so Google writes the search snippet from whatever text it finds.

/real-estate and /public-notices have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

66 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

3 links go through two or more redirects, for example https://www.azcentral.com/story/money/real-estate/2026/11/01/what-areas-of-metro-phoenix-saw-home-prices-soar/92451514007/.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

azcentral.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 238 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be azcentral.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 142 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.