azercell.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  -7%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 199 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• 5 images without alt text

  5 images have no alt text, which hurts accessibility and image search.

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• 6 links without text

  6 links have no text or label, so screen readers cannot say where they go.

• Title is long (73 characters)

  Your title is 73 characters, so Google will cut it off around 60: “Azercell - Sənə yaxın gələcək | Azərbaycanın lider mobil rabitə operatoru”.

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• 5 H1 headlines

  There are 5 <h1> headlines (““30 il səninlə” lotereyası”, “Dünyaya bizimlə bax” and “Fərqli ehtiyaclara uyğun seçimlər”). One clear main headline is easier for people and search engines.

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• Structured data has 6 problems

  Structured data found (BreadcrumbList and Organization) but with 6 problems, for example “Organization: url is not an absolute URL ("//www.azercell.com")”.

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• No XML sitemap

  No XML sitemap at https://www.azercell.com/sitemap.xml, so Google discovers your pages only by following links.

• No robots.txt

  There is no robots.txt at azercell.com/robots.txt, the first file search crawlers ask for.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 205 internal links, 19 external

  The homepage links to 205 pages on azercell.com and 19 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

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• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 11 linked pages are broken

  Your homepage links to /az/personal/plans-and-services/5g.html, /ru, /az/az, /az/personal/join_azercell.html, /az/personal/campaigns.html and /az/personal/support.html and 5 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  Elements (8)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

• 15 broken links to your own pages

  15 links from your homepage to your own site are broken, for example https://www.azercell.com/az/personal/plans-and-services/5g.html (network).

• No HSTS header

  No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

• No Content-Security-Policy

  No Content-Security-Policy header, the main browser-side defence against injected scripts.

• No clickjacking protection

  Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

• No X-Content-Type-Options

  X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://facebook.com/azercell.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• No CAA record

  azercell.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  azercell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• Thin social proof

  Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 783 words of copy

  The homepage carries about 783 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be azercell.com is still delivered. Reports are on, so moving to quarantine is the next step.

• Email authentication score: 75/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.