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azki.com website review
Visit site (opens in a new tab)Reviewed 2 November 202643 issues · 105 checks
This review found 43 issues worth fixing on azki.com, 11 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 257 ms |
| May 23, 2026 | 272 ms |
| May 30, 2026 | 311 ms |
| Jun 6, 2026 | 363 ms |
| Jun 13, 2026 | 405 ms |
| Jun 20, 2026 | 436 ms |
| Jun 27, 2026 | 460 ms |
| Jul 4, 2026 | 454 ms |
| Jul 11, 2026 | 445 ms |
| Jul 18, 2026 | 436 ms |
| Jul 25, 2026 | 424 ms |
| Aug 1, 2026 | 422 ms |
| Aug 8, 2026 | 420 ms |
| Aug 15, 2026 | 413 ms |
| Aug 22, 2026 | 412 ms |
| Aug 29, 2026 | 407 ms |
| Sep 5, 2026 | 405 ms |
| Sep 12, 2026 | 402 ms |
| Sep 19, 2026 | 402 ms |
| Sep 26, 2026 | 400 ms |
| Oct 3, 2026 | 398 ms |
| Oct 10, 2026 | 397 ms |
| Oct 17, 2026 | 395 ms |
| Oct 24, 2026 | 388 ms |
| Oct 31, 2026 | 380 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
834 KiB29 files are served with short cache lifetimes, so returning visitors download them again (834 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, WebEngage and mediaad.org and others), adding 620 KiB and 551 ms of main-thread time.
Reduce unused JavaScript
521 KiBAbout 521 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 382 ms
382 msGoogle Tag Manager costs a phone 382 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 413 ms. During a long task the page ignores taps.
Improve image delivery
32 KiB1 image could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
1 checks passed
Server response: 154 ms
154 msYour server sent the HTML in 154 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 427 ms
427 msReal visitors wait 427 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Tap response (INP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 257 ms to 380 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 932 ms
932 msReal visitors wait 932 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
First Contentful Paint: 1.0 s
1.0 sThe first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.0 s
1.0 sYour largest element renders in 1.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “ازکی؛ مقایسه و خرید آنلاین بیمه”.
Images and page weight
Page weight: 2.4 MB in 155 requests
2.4 MBYour homepage downloads 2.4 MB in 155 requests on a phone: scripts 1.5 MB (67), images 750 KiB (30) and fonts 100 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Heading levels should only increase by one (2 elements)
Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (164 characters)
Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
45 internal links, 11 external
The homepage links to 45 pages on azki.com and 11 external pages.
7 checks passed
One H1 headline
Your main headline reads: “ازکی؛ مقایسه و خرید آنلاین بیمه”.
Title: 63 characters
Your title is a healthy 63 characters: “خرید آنلاین بیمه، استعلام و مقایسه قیمت با پرداخت اقساطی | ازکی”.
Canonical URL set
The canonical URL is https://www.azki.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.azki.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Other pages
4 linked pages hidden from search
/club, /vam, /sarmayeh and /service are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
3 pages share a title
/vam, /sarmayeh and /service all use the title “خرید آنلاین بیمه | مشاوره، مقایسه و استعلام | <!-- -->azki”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages share a meta description
/club, /vam, /sarmayeh, /service and /claim use the same meta description. A description written for each page earns more clicks.
4 pages without an H1
/club, /vam, /service and /claim have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages with very little text
/company-insurance, /car-insurance/third-party-insurance, /car-insurance/car-body-insurance, /personal-insurance/health-insurance, /personal-insurance/life-insurance and /mobile-insurance and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to script at 'https://posthog.azki.com/array/phc_quRoN46B7mcMUvAD9HbpuLhfVfiM8tqoYANvGbhKphz8/config.js' from or…”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
25 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (azki.com).
Valid certificate (103 days left)
The certificate from Asseco Data Systems S.A. · Certum DV TLS G2 R39 CA verifies for azki.com and is valid for another 103 days.
http:// redirects to https
http://azki.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 36 links work
All 36 links checked from your homepage (31 internal, 5 external) answered without errors.
Domain and trust
No CAA record
azki.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
azki.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 25 years old
25 yearsazki.com was registered in Nov 2000 through 1API GmbH. An established domain carries more trust with email providers and search engines.
Registered until Nov 2032
azki.com is registered until Nov 2032.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 3 words
The homepage has only about 3 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 4 trust badges.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:94.182.202.210 -all”.
DKIM signing found
A DKIM key is published (selector “s1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Aria Shatel PJSC
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on azki.com, including 18 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.