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baagl.cz website review
Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 107 checks
This review found 31 issues worth fixing on baagl.cz, 8 of them high impact, across 107 checks. The most urgent: 4,164 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #3,740 of 80,566 reviewed websitesbeats 93%
- #1,829 of 39,626 online storesbeats 93%
- #1,763 of 35,025 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 156 ms |
| May 23, 2026 | 159 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 176 ms |
| Jul 4, 2026 | 181 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 181 ms |
| Aug 1, 2026 | 181 ms |
| Aug 8, 2026 | 185 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 189 ms |
| Aug 29, 2026 | 190 ms |
| Sep 5, 2026 | 189 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 194 ms |
| Oct 10, 2026 | 193 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 199 ms |
| Oct 31, 2026 | 199 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.2 s
2.8 s
3.4 s
3.9 s
4.5 s
baagl.cz does not allow embedding, so this is Google's rendering of the page.
Speed
4,164 HTML elements
The page has 4,164 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 811 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 69 ms
69 msShopify costs a phone 69 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Luigis Box and others), adding 951 KiB and 407 ms of main-thread time.
Reduce unused JavaScript
150 ms · 221 KiBAbout 221 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 19 KiB19 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
156 KiB13 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).
Improve image delivery
130 KiB8 images could be 130 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 9.1 s
9.1 sThe page becomes fully interactive after 9.1 s. Good is under 3.8 s.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 156 ms to 199 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 187 ms
187 msReal visitors wait 187 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 404 ms
404 msReal visitors wait 404 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.075
0.075The layout barely moves while loading (CLS 0.075, good is under 0.1).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 50 ms
50 msScripts block the page for only 50 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.0 MB in 270 requests
3.0 MBYour homepage downloads 3.0 MB in 270 requests on a phone: other files 997 KiB (129), images 906 KiB (39) and scripts 869 KiB (62). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 336 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
325 internal links, 3 external
The homepage links to 325 pages on baagl.cz and 3 external pages.
8 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “Hledáte pro své dítě kvalitní a originální aktovku nebo batoh? Pak určitě sáhněte po některém z nepřehlédnutelných kous…”.
One H1 headline
Your main headline reads: “Školní aktovky a batohy BAAGL”.
Title: 56 characters
Your title is a healthy 56 characters: “Školní aktovky a batohy | Vyrůstej s odvahou! | BAAGL.CZ”.
Canonical URL set
The canonical URL is https://baagl.cz/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://baagl.cz/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,220 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
/customer_authentication/redirect and /collections/baagl-pruvodce have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/customer_authentication/redirect and /collections/baagl-pruvodce have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.
3 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
57 of 67 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (baagl.cz).
Valid certificate (61 days left)
The certificate from Let's Encrypt · YE1 verifies for baagl.cz and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://baagl.cz redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
baagl.cz has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 9 years old
9 yearsbaagl.cz was registered in May 2017 through ACTIVE 24, s.r.o.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
baagl.cz's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until May 2027
baagl.cz is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 958 words of copy
The homepage carries about 958 words of visible text.
3 checks passed
22 short forms
22 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.websupport.cz -all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Judge Me Reviews · Advanced Wishlist · C Edd Estimated Delivery Date · Gdpr Cookie Consent · My Wishlist Share Remind · Restockrocket · Aia Agentic Ai Tools · jsdelivr.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on baagl.cz, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.