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baby-mover.com website review
Visit site (opens in a new tab)Reviewed 13 November 202623 issues · 69 checks
This review found 23 issues worth fixing on baby-mover.com, 6 of them high impact, across 69 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.7 s
4.3 s
Speed
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
401 KiBAbout 401 KiB of JavaScript is downloaded but never used on this page.
Google CDN adds 267 ms
267 msGoogle CDN costs a phone 267 ms of main-thread work and 740 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 988 KiB and 410 ms of main-thread time.
Improve image delivery
142 KiB5 images could be 142 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.
Reduce unused CSS
35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 92
92/100Your mobile performance score is 92. That is in Google's “good” band (90 and up).
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 769 ms of it running JavaScript. That is comfortably low.
Server response: 105 ms
105 msYour server sent the HTML in 105 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.3 s
9.3 sThe page becomes fully interactive after 9.3 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Cumulative Layout Shift: 0.072
0.072The layout barely moves while loading (CLS 0.072, good is under 0.1).
Total Blocking Time: 66 ms
66 msScripts block the page for only 66 ms while loading. Good is under 200 ms.
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 0.9 s
0.9 sYour largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Ontwikkeld vanuit de praktijk. Getest op kracht, brandveili…”.
Images and page weight
5 images below the first screen load straight away
5 images further down the page (315 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
9 KiB1 image is downloaded at several times the size a phone draws it, for example Baby-vrijstaand-999.png.webp at 463 px wide, shown at 143 px. Resized copies would save about 9 KiB.
About 0.5 g of CO₂ per visit
0.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.8 MB in 38 requests
1.8 MBYour homepage downloads 1.8 MB in 38 requests on a phone: scripts 903 KiB (12), images 429 KiB (11) and other files 357 KiB (4). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Homepagina - Baby-Mover®”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
47 internal links, 1 external
The homepage links to 47 pages on baby-mover.com and 1 external page.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Met het evacuatieshort van BABY MOVER® kun je eenvoudig tot 3 baby's of peuters eenvoudig en veilig vervoeren met je ha…”.
One H1 headline
Your main headline reads: “Veilig baby’s evacueren wanneer iedere seconde telt”.
Canonical URL set
The canonical URL is https://www.baby-mover.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.baby-mover.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (497 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.baby-mover.com/llms.txt (1 KiB, 6 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.baby-mover.com/waar-te-koop__trashed/dealer-worden/beeldmateriaal, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages share 4 titles
https://www.baby-mover.com/dealer-worden and https://www.baby-mover.com/waar-te-koop__trashed/dealer-worden all use the title “Dealer worden - Baby-Mover®”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.baby-mover.com/voor-wie, https://www.baby-mover.com/verkooppunten and https://www.baby-mover.com/over-ons have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages share a meta description
https://www.baby-mover.com/dealer-worden and https://www.baby-mover.com/waar-te-koop__trashed/dealer-worden use the same meta description. A description written for each page earns more clicks.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.baby-mover.com/dealer-worden, whose canonical is https://www.baby-mover.com/waar-te-koop__trashed/dealer-worden. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.baby-mover.com/dealer-worden/beeldmateriaal has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.baby-mover.com/dealer-worden/beeldmateriaal has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
10 pages slow to respond
https://www.baby-mover.com/dealer-worden, https://www.baby-mover.com/baby-mover-new-born, https://www.baby-mover.com/dealer-worden/beeldmateriaal, https://www.baby-mover.com/verkooppunten, https://www.baby-mover.com/over-ons and https://www.baby-mover.com/contact and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 448 words of copy
The homepage carries about 448 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at baby-mover.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- Analytics
- Google Analytics
- Hosting
- Previder B.V.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on baby-mover.com, including 5 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.